Bell & Ross BR-S Phantom

BR-S Phantom

The creative folk over at Bell & Ross are at it again. It seems there is no end to their ability to re-design and re-imagine their iconic Instrument BR collection.

In one of the latest reincarnations we are presented with the BR-S Phantom which is based upon the ceramic-cased BR-S watches which debuted at Baselworld in 2008. Sleek and stealthy these pieces are sure to please even the harshest of critics.

The New BR-S Phantom
This new model is featured with either an all black or all white dial finished with a stunning monochrome luminous material giving the watch a smooth, shiny appearance. Although it means that the dial sort of blends completely into itself thanks to the luminescent compounds legibility is never an issue. Additionally the flat, anti-reflective sapphire crystal guarantees exceptional legibility of the Phantom dial at virtually any angle.

The watches are housed in a 39mm x 39mm cases manufactured from black or white ceramic, the buzz material of the moment renowned as much for its extraordinary hardness and scratch resistance as it is for its hypoallergenic qualities. Further enhancing the innate comfort of this piece is the wide straps available in rubber, calf, hand-sewn alligator leather, or a ceramic material.

All variations of the Bell & Ross BR-S Phantom watches are powered by a battery driven highly precise Swiss ETA quartz movement.

The Final Word
The only downfall for me is that the watch is animated by a quartz movement. However this is indicative of the fact that the watch has been designed with the fashionable crowd in mind which is a good thing too as in my opinion they have succeeded in creating an exceptionally appealing piece for this market.

Having said that, diehard mechanical fans should not hold the aforementioned against this watch in any way as it is truly stunning, displaying classic Bell & Ross design flairs and trademark attention to detail.

Tom Mulraney
Tom is the founder and editor of The Watch Lounge. Together with his team he is dedicated to bringing you the best, original content you won't find anywhere else on the net.


  1. Ann

    This watch reminds me of some sterile equipment of some super secret laboratory where everyone wears snow white overalls and spectacles. But anyway it looks nice.

  2. Author
    Tom Mulraney

    Or all white! (if you get the all black version 😉

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