*Image courtesy of PuristsPro
Following on from their successful partnership with Martin-Baker, British watch maker Bremont recently teamed up with another iconic British brand, Norton Motorcycles, to produce a stunning limited edition chronograph. Created to celebrate the return of Norton to British soil after a long absence the piece exemplifies Bremont’s classic style and passion for engineering.
Return Of A Legend
Norton was first established in 1898 and quickly grew into a world-wide recognized motorcycle brand renowned for its racing bikes. Sadly, however, the era of the vintage Norton motorcycle ended about 1977 with the demise of the British motorcycle industry.
That was until recently, when the 2009 Festival of Speed held in July this year saw the return home of the quintessentially British brand, after a successful repatriation of the famous marque from its previous American owners, by CEO Stuart Garner.
It’s All About Timing
Given their exceptional reputation for precision watchmaking Bremont was the easy choice for the Official Timing Partner for the 2009 Festival of Speed. Fortuitously this coincided perfectly with the re-launch of Norton who were looking for a watch brand that shared their passion for engineering and embodied a strong sense of British heritage.
Bremont is well known for its high standard of quality and manufacture and has always had a strong focus on the use of the finest of British engineering which according to Mr. Garner makes them a natural fit for Norton;
“Bremont have the same standards of quality and manufacture that Norton have held dear for many years, we look forward to an exciting partnership of two exclusive and quality driven British brands.”
Bremont’s Co-founder Nick English couldn’t agree more commenting that;
“with our personal interest in vintage motorcycles combined with our backgrounds heavily influenced by aviation, it is an absolute delight to be working with Norton.”
*Image courtesy of PuristsPro
The watch itself is understated in Bremont’s classic English fashion and heavily features the iconic styling of the Norton motorbikes. As you would expect from a racing watch it is fitted with a chronograph function with sub dials at 3 and 9 o’clock and a date window at 6 o’clock. Encapsulated within a 43mm stainless steel case the piece is finished with a beautiful leather strap.
Limited to only 200 pieces, each Bremont Norton chronograph mechanical watch is hand crafted at the Bremont workshop in Switzerland and will retail for £3,850 (inc vat).
The Final Word
This latest partnership between Bremont and Norton further cements the ongoing commitment to the revival of British manufacturing, and to great effect. Once again brothers Nick and Giles English have delivered an exceptional, limited edition timepiece which remains true to their brand and their vision and exemplifies their dedication to high quality, precision engineering.
Just like the bikes they proudly represent, this watch is destined to become a collector’s item.
Category: Watch Reviews