Category: Brands In Focus
The Incredible Story of Raketa Watches
Got some spare money taking up space in your bank account? And some free time to spend on your passion; watches? Then come with us, we’re going to show you how to rebuild a brand.
L’Incroyable Histoire de Raketa
Vous avez un peu d’argent de côté ? Du temps libre à consacrer à votre passion, l’horlogerie ? En ce cas, suivez-nous, nous allons vous montrer comment reconstruire une marque. Nous avons rencontré Jacques von Polier. Avant tout, il est homme d’affaires, vivant en Russie depuis plus de 15 ans. Il connaît le marché, il connaît la [...]
Louis Moinet Astralis – Simply Out Of This World!
All too often you come across a brand that is just going about its business quietly, producing really high quality, innovative pieces without really getting the mainstream recognition it deserves – www.louismoinet.com is such a brand. The only difference is that’s the way they like it.
Jaeger-LeCoultre Takes The Reverso Virtual – Announcing The New On-Line Museum
Unless you live on another planet you would undoubtedly be aware by now that next year that storied watch-manufacturer Jaeger-LeCoultre will celebrate the 80th birthday of the Reverso, which was first conceived in Paris on March, 4, 1931 according to the official patent filed by Jaeger (although the piece was actually powered by a Tavannes movement the first year).
Ateliers deMonaco: One Year On
In 2009, the horology galaxy experienced a small seismic shake. Although on the tiny Rocher, as we call Monaco in France, it may have been considered by some to be a Big Bang: the creation of a new independent watchmaker named Ateliers… deMonaco. However, it hasn’t all been celebrations and explosions. The launch and the [...]
Un an avec les Ateliers deMonaco
En 2009, la planète horlogère a vécu une petite révolution. Et sur le rocher monégasque, ce fut presque un Big Bang : la création d’une marque horlogère indépendante appelée Ateliers…deMonaco. Le lancement et la première année d’une nouvelle marque sont critiques à bien des égards. Toutes les questions d’image de marque, de retour sur investissement, de [...]
Basel World 2010: Getting Acquainted With DeWitt
The second week of Baselworld is much more relaxed than the first, there are less people and the staff feel less under pressure. This usually means more time spent with the watches and the chance to ask more questions. DeWitt is of course not a an entirely new name in the market, but having been [...]
Van Cleef & Arpels et la montre pour femme : l’histoire d’amour continue
Quatre ans après la création des Complications Poétiques, Van Cleef&Arpels a annoncé, lors d’une conférence de presse dans son fief de la Place Vendôme, trois nouvelles évolutions de cette gamme majeure pour le joailler. L’esprit reste inchangé : proposer aux femmes une nouvelle approche du temps, véritablement conçue pour elles, qui ne soit pas une émanation [...]
Maîtres du Temps– The Story Of The Masters Of Time (Part 2)
Welcome to Part Two of our two-part special on Master Watchmaker Maîtres du Temps. If you missed Part One earlier this week, you can find it here.
Maîtres du Temps – The Story Of The Masters Of Time (Part 1)
The concept of Maîtres du Temps is as unique and ambitious as the spectacular timepieces the company has created. More than just a brand, Maîtres du Temps represents a mind altering shift in the way we perceive the notion of traditional, high-end watchmaking. A revolution several years in the making, this pioneering Marque has created horological history by bringing together
Brand In Focus: Patek Philippe
Patek Philippe S.A is easily one of the most famous and expensive brands of wrist watches in the world. Over the years their incredible timepieces have been worn by a number of notable individuals, including members of royalty, movie stars and tycoons. For example, Albert Einstein was known to be a regular member on the [...]
Brand In Focus: Cartier
Cartier watches are synonymous with luxury and timeless elegance. Aided by its illustrious background as a jeweler of incomparable prestige, the House of Cartier has successfully introduced watches which have transcended their time of introduction to become truly legendary.
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