Category: Exclusives and Previews
Take A Trip With Us Into The Future Of Complications
The world of complications seemingly knows no limits. But are watchmakers truly free to create whatever concepts come to their mind? Of course not, for one main reason: consumer tastes are driven by what marketing people refer to as “trends”. And the fact is that in recent times the key industry trend has largely been a return to more simplistic pieces, discreet and readable (with a couple of notable exceptions – i.e. the mind-blowing Opus 11)
Complications : les tendances de demain
Le monde des complications ne connait pas de limite. Mais les horlogers ont-ils pour autant le loisir de créer tout ce qui leur vient à l’esprit ? Naturellement non, et pour une raison principale : l’opinion du consommateur est forgée par ce que les marketeurs appellent des ‘tendances’. Et le fait est que la tendance de 2010 fut celle d’un retour à des pièces simples, discrètes, lisibles, ce qui n’est pas vraiment le terrain de jeu favori des inventeurs géniaux mais un peu hors normes. Comment les deux vont-ils se (ré)concilier ?
Wow Watch Wednesday: Patek Philippe Ref. 2419 Minute-Repeater Offered At Auction (VIDEO)
Famed antique watch auctioneers Antiquorum have just announced that they will be offering a never before seen Patek Philipe ref 2419 minute-repeating wristwatch, originally retailed by Cartier, in their upcoming auction on March 10th in New York. To ensure maximum exposure collectors will have the opportunity to take a closer look at this unique piece at special previews to be held in Hong Kong, Shanghai, Los Angeles and New York.
Roland Iten For Bugatti – CALIBRE R22 MARK 1 “BUGATTI”
True connoisseurs of haute horology will no doubt be familiar with the name Roland Iten. Although not a watch-maker himself, Iten is a well-respected pioneer in fine mechanics and has been commissioned by several master watchmakers such as François-Paul Journe, Greubel Forsey and Jaeger-LeCoultre for the creation of watch buckles that embody the concepts of contemplated calibration and fitness for purpose.
Sticks And Stones – Watch-Making In A 2.0 World
“Before we start discussing your topic, Olivier, let me tell you how hard it is, sometimes, to read what I read on blogs & forums about my work”.
That’s how Mister X, a famous master watchmaker, started one of our recent interviews. I say interview but really they have become more or less weekly chats as opposed to formal Q & A sessions.
Wow Watch Wednesday: Sequential One His & Hers Unique Pieces for Les Airelles
Innovative watch-makers, Manufacture Contemporaine du Temps, have just announced that they have been selected by the prestigious Hôtel de Charme Les Airelles, considered one of finest five star hotels in the world, to create two…
The All New Urwerk UR-110 – What Could It Be?
Earlier this year Swiss watch-maker Urwerk announced the end of production of their phenomenally successful UR-103 series, freeing up Felix Baumgartner (the watchmaker) and Martin Frei (the artist) to focus on their new creation: the UR-110. Scheduled to be unveiled by Urwerk at their Geneva exhibition at the Hotel des Berges (17-20th of January 2011) [...]
Hublot Strikes Again – But Have They Gone Too Far This Time? We Ask JCB (EXCLUSIVE)
This time, Jean-Claude Biver may have gone too far. Earlier this week, an incredible, almost unbelievable advertisement from Hublot exploded like a virtual bomb on the internet. Although the advertisement has been highly visible on the web for the past few days, it has attracted little comment from the watch community –positive or negative. It’s [...]
Hublot frappe de nouveau
Cette fois, Hublot a bien failli nous perdre. Cette publicité incroyable est apparue comme une petite bombe ce lundi. Elle a été largement diffusée sur le web tout au long de la journée, sans pour autant avoir été commentée à proprement parler – en bien ou en mal. Comme si les spectateurs médusés, grand public [...]
Social Media Management At Hublot: Here It Comes, There It Goes
In a shock decision we’re still struggling to understand, Hublot and its newly appointed Community Manager, Jérôme Pineau, to whom we have dedicated several articles here and here, have decided to go their separate ways barely two months after their initial union.
3 petits tours et puis s’en vont…
Au grès d’une décision difficile à comprendre, Hublot et son Community Manager Jérôme Pineau, auquel nous avons déjà consacré des articles ici et ici, ont décidé de poursuivre leurs routes séparément, après seulement 2 mois de collaboration. S’il ne nous appartient pas de commenter les motivations de chacun, on ne peut que regretter la désunion [...]
Exclusive Preview: The All New MB&F JWLRYMACHINE!
Today we received an email from our good friend Maximilian Büsser, Founder and creative genius behind MB&F and their collection of astonishing horological machines. This in itself is normally a cause for celebration, as Max rarely wastes words unless he has something important to say, and today was no exception. However, as opposed to sending [...]
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