Category: New This Week
A Brand New Year And A Brand New Look For The Watch Lounge!
You may have noticed something a little different today when you logged onto the site to read this article. That’s right, you’re not crazy, we have a brand new look for 2011! The site still retains all the same functionality as before however we have focused on streamlining the design to further improve the reader [...]
The Watch Lounge – A Year In Review
In the aftermath of the New Year’s celebrations I have found a few quiet moments to reflect on the year that was here on The Watch Lounge. And what a year it has been! We’ve welcomed a number of new faces in the form of our international contributors, introduced a ‘French’ category and have had [...]
Wow Watch Wednesday: Sequential One His & Hers Unique Pieces for Les Airelles
Innovative watch-makers, Manufacture Contemporaine du Temps, have just announced that they have been selected by the prestigious Hôtel de Charme Les Airelles, considered one of finest five star hotels in the world, to create two…
The All New Urwerk UR-110 – What Could It Be?
Earlier this year Swiss watch-maker Urwerk announced the end of production of their phenomenally successful UR-103 series, freeing up Felix Baumgartner (the watchmaker) and Martin Frei (the artist) to focus on their new creation: the UR-110. Scheduled to be unveiled by Urwerk at their Geneva exhibition at the Hotel des Berges (17-20th of January 2011) [...]
Luxury And Social media: Friend Or Foe?
As most of you know, I do not come from the horology industry. Far from it. My background is in technology and software engineering. When I catapulted into the luxury industry, I knew absolutely nothing about it – besides being an avid consumer – and naively assumed that if social media worked for enterprise software, [...]
The Bulova Accutron Competition Is Over And The Winner Is…
Chris Meisenzahl! Congratulations Chris, thanks to your support and patronage of The Watch Lounge (and also because you entered the competition in the first place!) you have been randomly selected as the winner of our special Christmas giveaway! Your prize is this stunning vintage Bulova Accutron timepiece from circa 1970, donated personally by Maximilian Busser [...]
Jaeger-LeCoultre Takes The Reverso Virtual – Announcing The New On-Line Museum
Unless you live on another planet you would undoubtedly be aware by now that next year that storied watch-manufacturer Jaeger-LeCoultre will celebrate the 80th birthday of the Reverso, which was first conceived in Paris on March, 4, 1931 according to the official patent filed by Jaeger (although the piece was actually powered by a Tavannes movement the first year).
Jaeger-LeCoultre se virtualise
Grande Reverso Ultra Thin Tribute to 1931 Steel – ©Jaeger-LeCoultre A moins de vivre dans une grotte, vous n’êtes pas sans ignorer que Jaeger-LeCoultre fêtera l’année prochaine les 80 ans de sa Reverso, plus précisément née à Paris le 4 mars 1931 d’un brevet déposé par la maison Jaeger (bien qu’à cette époque le mouvement [...]
Are You Buying? – Reflections Of A Would Be Salesman
I hope it is fair to say that a reasonable number, if not all, readers of this on-line magazine have bought one or more watches from a store. Regular readers of my ramblings may remember my efforts at working on the Speake-Marin stand at the Basel Fair this year. I didn’t seem to scare anyone [...]
Did Hublot Miss Their Chance To Make A Real Difference – You Tell Us?
Unless you were on another planet recently (and even then) you couldn’t possibly have missed the latest online turmoil surrounding the release of the latest Hublot ad campaign. The buzz around this controversial marketing move has been making all the social network rounds starting with Twitter and Facebook. The ad was actually announced on Facebook [...]
Please Welcome Our New Resident Social Media Commentator – Mr Jérôme Pineau
It gives us great pleasure to announce the newest international correspondent to join our team, the man who needs no introduction, Mr Jerome Pineau! Although many of you may know Jerome from his more recent roles, first as the pioneering community manager at the Marvin Watch Company, followed by a short stint with Hublot in [...]
Hublot Strikes Again – But Have They Gone Too Far This Time? We Ask JCB (EXCLUSIVE)
This time, Jean-Claude Biver may have gone too far. Earlier this week, an incredible, almost unbelievable advertisement from Hublot exploded like a virtual bomb on the internet. Although the advertisement has been highly visible on the web for the past few days, it has attracted little comment from the watch community –positive or negative. It’s [...]
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