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PRESS RELEASE: TECHNOMARINE UNVEILS NEW CRUISE SPORT WATCH COLLECTION

The Brand will Re-Position Itself at BaselWorld 2010 for a New Era of Trailblazing
The world will get an exciting peek into the future of TechnoMarine, the game-changing Swiss watchmaker, at BaselWorld 2010, when the brand unveils its new Cruise Sport collection for global retailers and press.
Cruise has been the iconic pillar of the TechnoMarine brand since it splashed onto the scene in 1997. The fun and flirty designs were the first ever to mix diamonds with plastic. It was a revolutionary concept, especially within the traditional world of Swiss watch making, and the designs drew raves from globe-trotting style setters who embraced the glamorous new look. Cruise quickly became the hottest watch around and set the bar for the industry.
Today, TechnoMarine is on the threshold of renewal. With energetic new leaders at the helm, the brand will once again steer its own course through the industry. The themes that are at the core of the brand—technique and aquatic pursuits—will be more important than ever. Bold, daring designs will draw attention, but not overpower. Intelligent use of color will indulge the spirit, but won’t overwhelm.
The new TechnoMarine will be surprising, streamlined and sophisticated.

The first hint of what’s in store for the future, Cruise Sport is a revamped interpretation of the signature Cruise collection. The silhouette is straightforward, absent of excessive embellishments. The silicone strap – softer and more flexible than gel-plastic versions used in years past – is an exercise in clean lines and minimalist currents. Water resistant up to 200m and available in a chronograph or 3-hand style, the Cruise Sport excels on a diving expedition or aboard a speedboat, but, thanks to its sleek profile, can just as smoothly blend with boardroom attire.
Cruise Sport’s stealth black form is punctuated by subtle pops of color along the bezel, minute hand and tachymeter. Carefully selected shades of white, blue, fuchsia, green, and orange maintain the brand’s invigorating, ‘carpe diem’ attitude, whilst accommodating a desire to wear the watch regardless of climate or season. The re-designed bezel takes a smoother, less frenetic form. Wider hands allude to a strong, commanding sense of purpose, reflective of the brand’s technical merit. The re-envisioned dial, rendered in 3D, has new depth and added impact.
The Cruise Sport marks the earliest steps of TechnoMarine’s journey to reclaim its spot at the vanguard of innovation and creativity. It is a taste of what’s to come. A disruptive presence will be felt.
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Press Release: MB&F Unveils Horological Machine No2-SV (Sapphire Vision)

*Images courtesty of MB&F
MB&F presents Horological Machine No2-SV, featuring a room-with-a-view crystal-clear sapphire case with titanium back. With its totally transparent case, HM2-SV offers unprecedented visual access to the painstakingly hand-finished, 349-component engine powering the indications on its iconic twin dials.
Sapphire’s hardness is second only to diamond, which makes the whole top half of the case (the most exposed half) extremely scratch-resistant. This is a timepiece that will keep its good looks for a very, very long time.
While wristwatches have long featured synthetic sapphire crystals, its use in watchcases has been much more limited, and with good reason. Sapphire retains its strength at high temperatures, has zero porosity and only reacts with acids above 300°C. However, the very properties that make it so attractive as a potential case material also make it immensely difficult to work, requiring sophisticated diamond tools to machine, and then it needs to be very carefully polished to turn the naturally opaque surface transparent.
The process would have been very difficult for even a plain plate of this size, but the complex, three-dimensional form required for HM2-SV, with its bevels, mounting holes, crystal cut-outs and gasket track, pushed the extreme limits of sapphire crystal technology way beyond what was thought possible.
Surprisingly, because it is largely unseen, the sapphire is a substantial 3.6mm thick. Thanks to anti-reflective treatment on both sides – in itself no small technological feat to uniformly apply – the case becomes virtually invisible and allows for full appreciation as the eye is drawn into appreciating a myriad of sublime nuances that are revealed in the intricate movement. Eight mounting bolts, traversing the sapphire plate like pillars and passing through the bright blue gasket sealing the two case halves adds to the architectural nature of the three-dimensional case. The eye-catching blue of the gasket is echoed in the hour disk and moon phase, and also the blued 22k gold Battle-axe automatic winding rotor is arrestingly visible through the display back.

*Images courtesty of MB&F
To ensure maximum light and visibility through to the movement, the two dials – minutes and date – are also in sapphire, sapphire disks lightly brushed to a perfect translucency ensuring full legibility of the polished silvered numbers while allowing maximum light through to the engine beneath.
While Horological Machine No2-SV is a highly engineered 21st century timepiece in every sense, the quality and execution of the hand finishing showcases the very best in traditional craftsmanship. It is craftsmanship that is brought to the fore as the sapphire case allows uninterrupted light to enter, bounce and scintillate off the highly polished surfaces and perfectly hand-bevelled edges, bringing vivacity to the rich combination of colours, materials, shapes and textures.
The engine, developed by award-winning master watchmaker Jean-Marc Wiederrecht, features the world’s first mechanical movement offering: Instantaneous Jump Hour, Concentric Retrograde Minutes, Retrograde Date, Bi-Hemisphere Moon Phase and Automatic Winding. One highlight (of many) of the HM2 complication is the highly energy-efficient Jump Hour/Retrograde mechanism developed by Jean-Marc Wiederrecht, which uses his exclusive (and patented) asymmetrical-tooth gear wheels to ensure high precision and play-free functionality.
HM2-SV – Technical Specifications
Horological Machine No2-SV is a limited edition of 25 pieces only

*Images courtesty of MB&F
Movement:
Jean-Marc Wiederrecht/Agenhor designed functionality regulated and powered by a Girard-Perregaux oscillator and gear train
Balance oscillating at 28,800 bph
Blued 22k rose gold Battle-axe automatic winding rotor
Number of components: 349 including 44 jewels
Functions:
Left dial: Retrograde Date and Bi-Hemisphere Moon Phase
Right Dial: Jumping Hours and Concentric Retrograde Minutes
Case:
Sapphire/titanium limited to 25
Dimensions (exclusive of crown and lugs): 59mm x 38mm x 13mm
Water resistant to 30 meters (3 ATM)
Number of parts: 120 (case only)
Sapphire crystals:
Sapphire case top and crystals over the dual dials treated with anti-reflective treatment on both faces. Display back with anti-reflective treatment on single face.
Dials:
Brushed sapphire and metallic blue disks
Strap & Buckle:
Black hand-stitched alligator with 18k white gold & titanium folding buckle
Presentation box:
Precision engineered aluminium and leather instrument case featuring an integrated Rüeger thermometer
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Press Release: Partnership sealed between Pierre DeRoche and the star of Japanese baseball

At a ceremony at Fukuoka on 22 November, Pierre Dubois, CEO of Pierre DeRoche, presented Tsuyoshi Wada with a GrandCliff TNT Royal Rétro, thereby sealing the partnership between the Japanese baseball star and the Swiss watch brand.
Baseball is Japan’s national sport and far more popular than football. A member of Japan’s national baseball team, Mr Wada participated in the 2004 and 2008 Olympic Games. Idolized for having won the bronze medal with the national side in the 2004 Olympics and the gold medal at the 2006 World Championships, he is also highly respected for his work with children, most notably for the vaccination campaigns organised by his foundation.
It was an emotionally-packed moment when Pierre Dubois handed him the TNT Royal Rétro watch, N° 21, the star’s number in the national side. As Mr Dubois pointed out, Tsuyoshi Wada embodies technical mastery, excellence and reliability, values that have created a bond between him and Pierre DeRoche, the designer of high-tech, sports-inspired timepieces.
Contact :
Pierre DeRoche SA, Le Revers 1, CH-1345 Le Lieu, Tel. +41 21 841 11 69, www.pierrederoche.com
Mrs Carole Dubois, Public Relations, Mobile +41 79 602 83 36, e-mail : ca.dubois@pierrederoche.com
What do you think? Leave a comment. | Filed under Press Releases
Press Release: Maîtres du Temps Presents New Additions To Chapter Two

Maîtres du Temps is pleased to present the latest additions to the Chapter Two collection. The world’s most legible triple calendar mechanical wristwatch is now available in varying combinations for the discriminating
watch enthusiast.
Chapter Two, a collaboration of master watchmakers including Peter Speake-Marin and Daniel Roth, features central hours and minutes indicated by elegant diamond-cut, solid gold hands, sub-seconds at 6 o’clock, big date at 12 o’clock, and the day and month spelled out in full on their respective rollers. The combination of a big date and full text for the days and months confers upon Chapter Two a legibility unprecedented for a triple calendar
wristwatch.
Chapter Two’s technically groundbreaking movement was developed in close collaboration by its highly experienced master watchmakers and was extensively tested, refined, and decorated until Chapter Two satisfied their most exigent standards. In particular, the mechanism for driving the rollers demanded significant technical and inventive reflection to obtain the most efficient and reliable system possible. The fact that the big date and both rollers change instantaneously bears testament to the success of their innovative design and high-precision manufacture.
Available in 18K white or red gold, each model is limited to 50 pieces.
Prices start at $72,000.00.
Images and specifications are available at www.maitresdutemps.com
Make sure you keep your eyes out for the two part special on Maitres Du Temps due to be published on The Watch Lounge next week!
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Press Release: Singapore’s First Uber Luxe Watch Winder Boutique Opens At ION Orchard

The world of horology and its avid watch collectors is set to cross new frontiers with the official launch of the brand new watch winder boutique, Timeless Gallery, located at ION Orchard.
Timeless Gallery, Singapore’s first and only watch winder boutique, is a masterpiece that showcases a luxurious collection of the world’s finest and most premium German and Austrian names in watch winders, watch cases and mechanical clocks – Erwin Sattler, Dottling and Buben&Zorweg.
Positioned as a premium luxury lifestyle boutique that targets a sophisticated and savvy audience such as avid watch collectors and enthusiasts, Timeless Gallery is poised to stir up strong market interest for watch winders as an evolution from precision winding motors and storage cases to horological art investment for décor and security. Such high tech, multi-functional and customizable watch winders also make great conversation pieces as a brilliant showcase for personal collections of luxury timepieces.
“Timeless Gallery is designed as an ultimate luxury lifestyle boutique that caters to a discerning audience looking for bespoke horological art investment pieces beyond watch collection. The watch winder pieces we carry can be customized according to individual requirements with beautiful mechanical music and precision regulators, while our mechanical clock pieces incorporate the finest tourbillon movements. We are confident that this is something that a sophisticated watch collectors’ market like Singapore will appreciate to complement their personal timepiece collections,” said Mr. Jimmie Tay, Managing Director, Timeless Gallery.

With clear, distinct space demarcating each exquisite brand, the superb showcase includes a mechanical revival of Erwin Sattler’s classical mechanical clocks that double up as décor and security pieces with safety box compartment neatly tucked away behind the fine craftsmanship; the stylish talking pieces by Dottling
that exude luxury from the upholstered casing to its core as opulent, high security safes that store fine watches and jewellery fit for royalty; and bespoke Buben&Zorweg watch winder pieces that can be customized into a walk-in wardrobe or a living room cabinet display that incorporate watch winders, a cigar humidor, a safe and a mini bar display.
Three limited edition star pieces are also brought in exclusively to be showcased during the official launch period, starting from 19 November 2009 for two weeks. They include Buben&Zorweg’s X-007 Collector that features a high tech safe with 29 watch winders; Erwin Sattler’s Thesaurus, a fully automated desk made of the finest precious wood and equipped with eight watch winders; and Döttling’s “Brabant”, the first piece within its favourites collection of antique-inspired safe, is equipped with eight watch winders and four jewelry compartments. This exquisite masterpiece comes in a design reminiscent of the late 19th century royal courts’ opulence, combining the splendor of past epochs with contemporary and precise workmanship of today.
ABOUT TIMELESS GALLERY
Established in 2009, the Timeless Gallery is the first luxury watch winder specialist boutique in Southeast Asia with its first store opened in Kuala Lumpur, Malaysia in July 2009. Carrying the finest range of watch winders, watch cases and mechanical clocks from Germany and Austria, the Timeless Gallery is set to expand into the regional markets in Asia over the next few years to offer its concept of timekeeping beyond mere storage and maintenance, and inculcate a true appreciation of horology-related art collectibles.
Timeless Gallery is situated at #04-06, 2 Orchard Turn, ION Orchard. Tel: 6509 3432.
7 Great Comments. Leave one too. | Filed under Press Releases
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