Archive for the ‘Press Releases’ Category:
Tissot And Holition Team Up To Bring Augmented Reality To The Masses
Holition, the leader in 3D augmented luxury retail brand experience, today announced that it is working with luxury watch brand Tissot on a pioneering augmented reality marketing campaign for its Touch collection. The new campaign includes a ground breaking two week interactive touch screen window display at Selfridges department store on London’s extremely busy Oxford Street, where from today consumers will be able to virtually `try on` a 3D watch and interact with the innovative features of the entire Tissot Touch range without even entering the store.
Designed to allow Tissot to engage with a new digitally aware consumer audience, Holition’s augmented reality application is a unique touch screen active experience, allowing potential customers to `try on` and interact with a number of different watch styles, colours and sizes, as if they were really wearing a Touch collection watch. The ‘virtual watch’ is brought to life with a unique real time light reflecting technology that enables the consumer to experience the different facets of its design at the twist of their wrist.
If you want to see how it works check out the video below:
The Selfridges display will enable consumers to `try on’ watches from the Tissot Touch collection outside the store in Oxford Street through a fully interactive touch screen, simply by using a paper wristband which, when shown to the camera on the Holition system, enables them to view the image of themselves on a computer LCD screen in the window `wearing’ their chosen watch. Wristbands are being handed out for free outside Selfridges between 9am and 9pm for two weeks from Thursday May 13th or can be downloaded and printed at www.tissot.ch/reality. Consumers are also eligible to enter in-store for the chance to win a Tissot watch every day throughout the two week campaign.
So if you happen to be in the area be sure to check it out and get a glimpse of what the future holds!
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Press Release: Hublot Announces The F1 King, The Official Watch Of Formula 1
Luxury Swiss watch brand Hublot has been appointed the Official Watchmaker of Formula 1™ and as part of this multi-year agreement will produce a range of high tech, limited edition, luxury Formula 1™ watches and exploit the additional designation Hublot – The Official Watch of Formula 1™ on an exclusive and global basis.
Hublot is delighted to have elevated itself to an unassailable position in Formula One motor racing by securing an agreement with the iconic brand itself. Formula 1™ epitomizes cutting-edge technology, high performance, precision and international sporting glamor and this globally revered brand will now inspire a new generation of fabulous Hublot timepieces.
Hublot is to initially mark its presence with the creation of a special watch in the form of the F1™ King, a restricted production run of a King Power model incorporating the famous F1™ logo, as well as a further Limited Edition Series in the colors and style of the most prestigious Grands Prix. A Hublot boutique will present its collections in the Formula One Paddock Club™ at several events and the company will run a guest hospitality programme throughout the F1™ season. The series of watches dedicated to Formula 1™ will be directly inspired by the world of F1™, combining the finest know-how and manufacturing processes at the cutting edge of research and high tech materials.
Jean-Claude Biver, CEO of Hublot SA is full of enthusiasm: “I have always had great admiration for the exceptional and unique achievements of Bernie Ecclestone. Without him there would be no Formula 1: he created this global phenomenon’. I have also had a great deal of admiration for the drivers who are able to control these ultra-sophisticated racing machines down to the slightest movement, all at incredible speed. Nor should we forget the cradle of high technology that F1 represents. It’s such a delight to be here with Hublot today, so close to Bernie, the racing, the drivers, the cars, the high technology and the F1 Grand Prix in general. This is the start of a very special relationship”.
Bernie Ecclestone, CEO of the Formula One group: “I have long had a keen interest in watches and the art of watchmaking and I am very pleased to be announcing this deal today. Hublot’s meteoric rise in the industry has been a very well managed achievement and I would like to congratulate Jean-Claude for this. There is an energy, creativity and dedication to perfection about Hublot which sits very well with us and I could not think of a better brand with which to begin a new chapter in Formula One’s enduring association with luxury watches”.
Technical details
Case “King Power”, diameter 48 mm, in satin-finished zirconium
Bezel Zirconium and ceramic, disc brake decoration with 6 H-shaped black PVD titanium screws in relief
Crystal Sapphire with interior/exterior anti-reflective treatment
Bezel Lug Black composite resin
Lateral Inserts Black composite resin
Case-back Satin-finished zirconium
Crown Black PVD titanium with black rubber insert
Push-pieces Black PVD titanium with red rubber insert, marked START and RESET
Screws Black PVD titanium
Water resistance 100 m or 10 ATM
Dial Multilayered, indexes with black nickel treatment, black SuperLuminova™, F1 logo at 12 o’clock
Hands Micro-blasted, satin-finished & rhodium-plated, with red SuperLuminova™
Movement Mechanical chronograph with automatic winding, Hublot calibre HUB 4100
No. of Components 252
Jewels 27
Bridges Micro-blasted, bevelled & polished
Screws Black PVD
Oscillating Weight Tungsten carbide with black PVD treated dimpled surface
Main plate Sandblasted & rhodium-plated
Barrel With reinforced spring
Escapement Glucydur hairspring
Power Reserve 42 hours
Strap Adjustable articulated black rubber and red Nomex™
Clasp Titanium, with black PVD folding mechanism
Edition limited to 500 pieces numbered from 01/500 to 500/500
Hublot and FIFA To Hold Press Conference – Follow Live On-line!
The enterprising genuises over at Hublot are at it again, this time presenting for the first time ever a live event featuring Mr Biver and FIFA President Joseph S. Blatter who will hold a press conference from FIFA HQ. You can follow the press conference live on www.Hublot.com, just make sure you’re there at 2pm (Swiss Time) for the kick off!
Don’t despair if you can’t get to a computer, you can also follow the press conference live on on your I-Phone, simply transfer this link (http://gaia.world-television.com/hublot/iphone/) directly to your I-Phone browser and connect to the live stream of the press conference!
Who knows what they will be announcing!?
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