Category: Recommended Reading
Ikepod Opens First Pop-Up Monobrand Store In Paris
Here’s something cool, designer Marc Newson’s funky watch company – Ikepod – has teamed up with watch retailer Antoine de Macedo to open up its very first pop-up, monobrand store in Paris. The temporary store, adjacent to de Macedo’s boutique and workshop on the left bank of the city, will officially open the doors to its 50 square meter space on June 19, 2011 and will remain open until 30 July, 2011.
The Incredible Story of Raketa Watches
Got some spare money taking up space in your bank account? And some free time to spend on your passion; watches? Then come with us, we’re going to show you how to rebuild a brand.
L’Incroyable Histoire de Raketa
Vous avez un peu d’argent de côté ? Du temps libre à consacrer à votre passion, l’horlogerie ? En ce cas, suivez-nous, nous allons vous montrer comment reconstruire une marque. Nous avons rencontré Jacques von Polier. Avant tout, il est homme d’affaires, vivant en Russie depuis plus de 15 ans. Il connaît le marché, il connaît la [...]
What’s Next For TAG Heuer?
TAG Heuer likes paradox. On the one hand the brand continues to move in leaps and bounds towards true watchmaking, while at the same time reinforcing its low-end quartz portfolio. They invest a lot in R&D, but the end-consumer mass market has not reaped the benefits of it (yet). They seemingly have the desire to reduce watchmaking to its most simplistic form, whilst at the same time they are responsible for some of the most significant advances in knowledge and efficiencies of the last decade.
Mais où va donc TAG Heuer ?
TAG Heuer aime les paradoxes. La marque continue son ascension vers la haute horlogerie, mais, en même temps, renforce son entrée de gamme sur le quartz. Ils investissent beaucoup en R&D, mais le consommateur final grand public n’en voit pas (encore) le bénéfice. Ils ont la volonté de simplifier l’horlogerie, mais mettent de côté dans leurs travaux les principales avancées et les principaux acquis des dernières décennies.
Take A Trip With Us Into The Future Of Complications
The world of complications seemingly knows no limits. But are watchmakers truly free to create whatever concepts come to their mind? Of course not, for one main reason: consumer tastes are driven by what marketing people refer to as “trends”. And the fact is that in recent times the key industry trend has largely been a return to more simplistic pieces, discreet and readable (with a couple of notable exceptions – i.e. the mind-blowing Opus 11)
Wow Watch Wednesday: Harry Winston’s (And Denis Giguet’s) Opus 11
Harry Winston’s Opus 11. There is very little to write about this mind-blowing piece that has not already been written. The undisputed show stealer at Basel World 2011, the Opus 11 has literally taken the watch world by storm.
Basel World 2011 – Day One Gets Underway
The first day at Basel World is Press Day and an opportunity to catch up with friends last seen at SIHH, examine and try on some fantastic watches, and imbibe the odd drink.
Sticks And Stones – Watch-Making In A 2.0 World
“Before we start discussing your topic, Olivier, let me tell you how hard it is, sometimes, to read what I read on blogs & forums about my work”.
That’s how Mister X, a famous master watchmaker, started one of our recent interviews. I say interview but really they have become more or less weekly chats as opposed to formal Q & A sessions.
Sous pression
“Avant d’aborder le sujet qui nous occupe, Olivier, laisse moi te dire que, parfois , c’est difficile pour moi de lire tout ce que je lis sur le blogs et forums à propos de mon travail”. C’est ainsi que Monsieur X, nous l’appellerons de la sorte, un horloger de très haut vol, a commencé une [...]
Things You Didn’t Even Know That You Didn’t Know!
The best kept secrets are the ones you’ve never even heard about. The ones that concern information that you didn’t even know that you didn’t know! Some industries are aware of this and use it to their advantage, but the watchmaking industry has taken this concept to the next level, establishing it almost as a golden rule. Here at The Watch Lounge we always try to offer you some new perspectives, going beyond just the pure product approach.
Define Watches To Hold Watch Auction For Queensland Flood Appeal
Unless you have been living under a rock for the past couple of months you would undoubtedly be aware of the mass devastation caused in the state of Queensland, Australia by severe flooding and cyclones. A number of charities and government programs have been set up to help raise funds for those affected and now Brisbane based Define Watches are doing their part too, with the announcement of a special, one-off auction to be held later this month.
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