Category: Recommended Reading
“What Time Is It?” With Jerome Pineau On What Time Radio
A little over a month ago I decided to create a new web radio project and called it “What Time Is It?” – It’s a web radio show live on the air every Thursday afternoon at 4:30PM Swiss time (7:30AM PST and 10:30AM EST). It stands out as “the first live international web radio show [...]
The Great Return of Bespoke Watches?
Centuries ago the creativity of manufacturers was limited only by their technical capabilities. And, much like those of their clients, their ideas and ambitions, although not always feasible, were truly spectacular. It was during this time when the concepts of ‘series’ or ‘collections’ were still yet to be born, right up until the beginning of the 20th century, that the very lifeblood of the industry was the realization of custom made pieces commissioned by wealthy clients.
Le grand retour du sur-mesure ?
La créativité des manufactures est sans limite. Mais celle des clients l’est aussi. A une époque où les séries n’étaient pas nées, jusqu’au début du XXème siècle, l’industrie horlogère n’existait que par la réalisation de pièces conçues à la demande. Progressivement, la tendance s’est inversée, et le sur-mesure s’est raréfié. En 1908, Henry Ford construit [...]
2011: The Year That Will Be – As Seen By…
It’s hard to believe that we are already one month into 2011 but now the time for looking back on 2010 has well and truly come to an end and we must focus our attention on what the future will hold. With that in mind we decided to ask some of the biggest names in the business how they see their 2011. Based on their answers below it’s definitely going to be another exciting year in this most fascinating of industries!
2011, l’année vue par…
C’est en ce moment la période où nous nous souhaitons tous nos meilleurs voeux pour l’année à venir. Mais avez-vous déjà demandé de quoi elle allait être faite ? Nous, oui. Nous sommes allé voir les principaux horlogers, et leurs avons posé la question. Tour d’horizon de la planète horlogère en 2011 ! Alors, pour [...]
The Watch Lounge – A Year In Review
In the aftermath of the New Year’s celebrations I have found a few quiet moments to reflect on the year that was here on The Watch Lounge. And what a year it has been! We’ve welcomed a number of new faces in the form of our international contributors, introduced a ‘French’ category and have had [...]
Luxury And Social media: Friend Or Foe?
As most of you know, I do not come from the horology industry. Far from it. My background is in technology and software engineering. When I catapulted into the luxury industry, I knew absolutely nothing about it – besides being an avid consumer – and naively assumed that if social media worked for enterprise software, [...]
Jaeger-LeCoultre Takes The Reverso Virtual – Announcing The New On-Line Museum
Unless you live on another planet you would undoubtedly be aware by now that next year that storied watch-manufacturer Jaeger-LeCoultre will celebrate the 80th birthday of the Reverso, which was first conceived in Paris on March, 4, 1931 according to the official patent filed by Jaeger (although the piece was actually powered by a Tavannes movement the first year).
Jaeger-LeCoultre se virtualise
Grande Reverso Ultra Thin Tribute to 1931 Steel – ©Jaeger-LeCoultre A moins de vivre dans une grotte, vous n’êtes pas sans ignorer que Jaeger-LeCoultre fêtera l’année prochaine les 80 ans de sa Reverso, plus précisément née à Paris le 4 mars 1931 d’un brevet déposé par la maison Jaeger (bien qu’à cette époque le mouvement [...]
Are You Buying? – Reflections Of A Would Be Salesman
I hope it is fair to say that a reasonable number, if not all, readers of this on-line magazine have bought one or more watches from a store. Regular readers of my ramblings may remember my efforts at working on the Speake-Marin stand at the Basel Fair this year. I didn’t seem to scare anyone [...]
Did Hublot Miss Their Chance To Make A Real Difference – You Tell Us?
Unless you were on another planet recently (and even then) you couldn’t possibly have missed the latest online turmoil surrounding the release of the latest Hublot ad campaign. The buzz around this controversial marketing move has been making all the social network rounds starting with Twitter and Facebook. The ad was actually announced on Facebook [...]
Hublot Strikes Again – But Have They Gone Too Far This Time? We Ask JCB (EXCLUSIVE)
This time, Jean-Claude Biver may have gone too far. Earlier this week, an incredible, almost unbelievable advertisement from Hublot exploded like a virtual bomb on the internet. Although the advertisement has been highly visible on the web for the past few days, it has attracted little comment from the watch community –positive or negative. It’s [...]
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