WatchAnish x Laurent Picciotto – Part 1: Growth of a watch brand from Watch Anish on Vimeo.
Earlier this year our good friends over at Watch-Anish managed to snag some time with industry legend Laurent Picciotto, owner of Parisian retailer Chronopassion and big-time player behind the scenes when it comes to supporting new brands. He shared his thoughts on investing in new brands and what he looks for when something new comes his way. It’s a rare insight from one of the most beloved ‘behind-the-scenes’ players in this industry and I really recommend watching it.
This is part 1 of a 3 part series, so stay tuned for part 2 and 3.
Yesterday, Anish and I had the distinct pleasure of lunching with Roland Iten and his lovely wife, Carol Galiano, at a great little Italian restaurant here in London. Now if you’re not familiar with Mr. Iten’s work already it probably just means you move in the wrong social circles – sorry about that.
Best known for his exotic luxury belt calibers, the range also extends to equally exotic and luxurious credit card holders and mechanical cuff links, among other things, all of which Roland will invariably have attached to different parts of his person when you meet him. In fact, in my experience, simply giving Roland the once-over is a great way to learn more about what the brand has to offer.
Yesterday was certainly no exception, with one item in particular really catching my eye; Roland’s very own RZ8 Mark II Cufflinks, codename: Ziletto.
Ok, so you’ve done your research and sorted out your finances and now you’ve finally bought your dream watch. Only problem is what do you wear it with? Well, Richard Mille has a suggestion, how about a set of surprisingly complex, automatic cufflinks?
© Girard-Perregaux 2012
Despite being centuries old the Swiss watchmaking industry is still surprisingly youthful, relatively speaking of course! Many of the brand’s rising stars are still yet to pass their 30th birthday, making for a vibrant environment rich with creativity and youthful exuberance. In recognition of this Girard-Perregaux has launched an exciting new initiative, a print and online journal called the ‘New Face of Tradition’ aimed at the promotion and celebration of a new and exciting generation of watchmakers.
The New Face of Tradition is in fact made up of eight young Girard-Perregaux watchmakers carefully selected to usher Haute Horlogerie into the twenty-first century and beyond. Among them is Laetitia Pino, a self-confessed puzzle enthusiast who revels in putting complex things together. Listening to her talk about her first passion it’s not hard to see why she has become so talented at her second, watchmaking;
“I became fascinated with puzzles when I was very young. I would see images in books, magazines or in daily life, and in my mind, turn them into beautiful, complex puzzles. I soon discovered the whole process of fitting pieces together and giving life to an alternate world brought me inexplicable peace of mind.
This “puzzle” factor is what inspired me to go into watchmaking; I love fitting the different parts together to create a beautiful timepiece.”
© Girard-Perregaux 2012
Along with Laetitia there are seven other fascinating young watchmakers to discover, each of which I found personally quite interesting and entertaining. With the exception of some of the more notable independent watchmakers it is not often to that you get to see the faces and hear the stories of the people behind these delightful creations, and I feel that this new concept really introduces that human element so often lacking in this, at times, clinical industry.
Echoing these sentiments is Michele Sofisti, the CEO of Sowind Group (Girard-Perregaux and JeanRichard) and one of the main driving forces behind this new initiative.
“Too often brands hide their talented watchmakers behind the curtains of their manufactures. We are proud of the young artists we share our passion for watchmaking with and are excited to show to the world who they are.The New Face of Tradition seeks to break away from the current image many people have of the craft. It is not an antique (and certainly not a dead) art; it is young, revitalized and constantly evolving, much like the people behind it”.
To read all about it for yourself please visit the official website: www.thenewfaceoftradition.com