Wow Watch Wednesday: Nord Zeitmaschine’s Variocurve (VIDEO)

Like fine art, tastes in watchmaking are often extremely subjective. That’s why many of the larger brands spends millions of dollars each year researching and identifying current and emerging consumer trends to ensure that each new model has the best chance of success in its target market/s, and well they should, this is a multi-billion dollar business after all. Some watchmakers however, much like their artistic counterparts, create simply for the sake of creating. They are not so concerned with what’s popular as they are with realising their creative vision for a unique timepiece. The Variocurve from Nord Zeitmaschine falls decidedly into this latter category.












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