Thank you for the fantastic insights, it is really great to see discussion of this calibre on TWL. One of the founding pricinciples of this site is education, and I believe this can’t happen without quality content and open, meaningful discussion like this.

This is a topic that continues to come up in many conversations for me and certainly while I think many brands are aware of it and perhaps are trying to implement their own strategies, they are certainly having various levels of success, which is yet another reason why I encourage them to open more direct, meaningful communication channels with the on-line communities (rather than just sending them press releases and expecting it to be published verbatim.)

To be honest I was really surprised and a little disappointed by Hublot’s decision to use Ecclestone’s misfortune to promote their product, even if just in jest. Keep an eye out for an article on that in the not too distant future.

In the meantime, please keep the comments coming!

Will definitely be reaching out to both and more than happy to share insights and thoughts here as the best way for this industry to move forward with its approach to online communications is for the many players find a common ground and share ideas and TWL is simply perfect for that purpose. I’m just sorry I wasn’t here earlier.

Look forward to much more of this, and some wine too!

Apologies to the TWL owners – didn’t mean to treat your blog like the next FB platform