Comments on: Interview With Vincent Perriard, New(ish) CEO of TechnoMarine

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TechnoMarine: No cambies de reloj, cambia los colores (video) | GeeksRoom — Sat, 17 Jul 2010 23:00:53 +0000

[...] tuvo un gran cambio de políticas con respecto a sus modelos tras la llegada de su nuevo CEO Vincent Perriard quien hizo cambiar a la empresa por completo en su visión y hasta cambió el origen de la maquina [...]

By: Relojes Technomarine Cruise Sport 2010 | Lo Mejor, de lo mejor, por supuesto.

Mon, 07 Jun 2010 13:14:43 +0000

[...] empresa. Hace meses que conocimos la renovación de la directiva de la firma encabezada ahora por Vincent Perriard, ex CEO de Concord, ahora nos llega las primeras imágenes de la colección base de Technomarine, [...]

By: TechnoMarine To Tweet Live Updates From Basel World | The Watch Lounge – the Online Watch Lover's Magazine

Tue, 16 Mar 2010 00:23:42 +0000

[...] you read our exclusive interview with Vincent Perriard, Global CEO of TechnoMarine, late last year you would know that the company is planning to use [...]

By: Weird Watch Wednesday: The Concord C1 Code Chronograph | The Watch Lounge – the Online Watch Lover's Magazine

Wed, 17 Feb 2010 07:44:52 +0000

[...] Matter? – The End Of The ETA Era (27)Weird Watch Wednesday: CX Swiss Military 20,000 FEET (20)Interview With Vincent Perriard, New(ish) CEO of TechnoMarine [...]

By: Vincent Perriard

Vincent Perriard — Sun, 07 Feb 2010 11:21:26 +0000

Hello Karen,
Thx for the interest. Yes, MAORI collection has been discountined but I think I can help you.
Can you send me an email directly to my attention that I will be able to answer you via email again? My email is vincent.perriard@technomarine.com
I will make sure we can help you.
Warmest regards,
Vincent

By: Karen Sidney

Karen Sidney — Sun, 07 Feb 2010 03:45:08 +0000

Hi Vincent,

Can you tell me if Technomarine will release more of the Maori designs? I am searching for a mens Maori with Diamond to replace one that has gone missing – and genuine Technomarine Maori seem impossible to find on the net. There are also not many licensed dealers for Technomarine here in New Zealand/Aotearoa,
with thanks,
Karen

By: AP

AP — Sun, 20 Dec 2009 01:26:54 +0000

Thank you so much for your response! Ah okay, I think I must have misread (it was 1.30am ), I thought that you were introducing 100 plus *more* models!

Ah yes TAG, I actually think they have a HUGE price bracket, which from purely a personal point of view, I find a bit too broad. It does lead to some of the more hardcore watch enthusiasts I know not thinking much of the brand….That all being said, there is no denying their success! In Australia, I believe they are the top “luxury brand”!

By: Vincent Perriard

Vincent Perriard — Sat, 19 Dec 2009 15:06:28 +0000

Hello,
A watch brand ususally “manages” between 100 to 150 SKUS (references) split in different collections. What I say is that we will revamp the 100 references of our collection (split in 5 collections). So technically, the CRUISE collection comes with different movement (chronograph, 3 hands, etc…) and different sizes (34mm, 40mm, 44mm, etc…). The number seems high but it is not! You will frind brands such as CHOPARD with more than 600 active references!
The core business of TechnoMarine has always been 300 – 3,000 $. We keep it. We don’t not change anything. But we bring much more content into the watch (design + function + material). The price braget 300 – 3000 is not so big. TAG Heuer, just to give one expample goes from 500 $ to 25,000 $ !!
Cheers,
Vincent

By: AP

AP — Sat, 19 Dec 2009 14:27:18 +0000

Hello,

Thank you for the opportunity to ask questions, I hope that I am not too late into the picture! Just two quick ones -
1. You say that at Basel next year, TechnoMarine will have around 100 new products – do you think that with so many new products there’s a danger of the consumer being simply flummoxed with too much choice and some of the lines/ models being overshadowed by others? Or will the new products be introduced selectively into different markets?
2. With the planned “rebranding”, as it were of TechnoMarine, will a $300 – $3,000 retail price range be maintained, or will you tighten it up a bit? In terms of the types of people who buy $300 vs $3000 watches, in my experience they are very different!

I look forward to seeing what the recreated “state of mind” is!

By: Vincent Perriard

Vincent Perriard — Sat, 19 Dec 2009 09:42:44 +0000

Tom, it is a big challenge to launch a brand internationally. Therefore, ususally you decide to focus on priority markets such as the US, Europe (some markets only at the beginning), South East Asia, etc… You cannot “afford” to launch a new brand everywhere, especially if you want to penetrate the Chinese market that requests substantial marketing money to make you visible.
With reagrds to a particular product sold in multiple zones, I believe you can always design something “universal” that will match people taste globally. This is what happens when you drink your Coke in New York or in Tokyo or in Mumbai.
In the watch industry there are some “rules” yet. One being that it is quite hard to sell big/heavy watches in China for instence. This market is the most intersting market today but at the same time, the market is not a trend leader, on the contrary. There is a delay of around 10 years. in 2009, Chinese want flat, classical and small watches (2 tones as well). So you do have differences in market places, but less and less, since the world goes global, internet speed up the process.
V.