If there was an award at this year’s Geneva Time Exhibition for the most risqué advertising campaign, Ladoire Genève would definitely be the hot contender. For the last few weeks now they have teased us with seductive, suggestive and perhaps even a little sadistic images which depict the personality of their new collection; dark, dangerous and downright sexy.
It seems now, however, that we have been rewarded for our patience (or good behavior?) with the first image of one of the timepieces from the new Black Widow collection.
Meet Mr. Green.
Mr Green © Ladoire Genève
The first of four players in the collection, Mr. Green is said to be the epitome of desire, designed to “arouse extreme reactions and engender irreparable damage…” or so the story goes. One thing is for sure, this is a very attractive timepiece quite unlike anything we’ve seen before.
According to the brand the overall theme of the collection is inspired by the nickname given to the dangerous Lactrodaectus Manctans (or deadly spider in layman’s terms). Not only indicative of its darker nature, this metaphor is also has also been incorporated literally into the design. Note the silky web engraved on the GMT ratchet wheels for example.
The overall shape and look is similar to Ladoire’s previous models however this new collection features a slimmer and smaller case measuring 41.77 mm along the 12-6 o’clock axis and 50.84 mm across the 9-3 o’clock axis. The focus is on smooth, ergonomic design and flawless symmetry with little touches such as the single lug configuration demonstrating Lionel Ladoire’s appreciation for the finer details.
The burst of color on the dial contrasts beautifully against the darkness of the case and draws the viewer’s attention immediately but the overall affect is not overpowering. Indeed, all the elements seem to blend in perfectly together to create a deceptively clean, uncluttered dial which is easy to ready and visually appealing.
The dial structure, left largely open to reveal the automatic movement, is multi-layered and offers three regulator-type offset Hours, Minutes and Seconds zones with a patented display complication (HMS Planetary®) mounted on ceramic micro ball bearings. As an added feature the pieces in the Black Widow collection also feature a GMT function with a central hand adjusted via a fast-action push-piece at 2 o’clock.
Attention to detail is ever present with this new timepiece with the leather strap receiving its equal share. Crafted in accordance with strict leather working criteria, the strap is conceived from a single piece of full-grain, hand-sewn matt leather or alligator leather, secured by a hand-made Ladoire Helvet Manufacture pin buckle.
Mr. Green will be created in a limited series of only 12 pieces costing CHF 68,800 excl tax.
The Final Word
Although we are not much into making predictions here at The Watch Lounge we think it is almost a sure bet this limited piece will sell out (assuming it hasn’t already.) Ladoire have somehow managed to incorporate that ‘wow’ factor into what is quite a refined timepiece all things considered. Whilst he may be content to remain partially hidden under your jacket or shirt sleeve you can be quietly confident that the emergence of Mr. Green is going to have a pretty emotional impact on any room, be it the boardroom or the ballroom.
Game on gentleman.
Check out ladoire.ch/eng/ for more details.
Category: Watch Reviews