Michael Schumacher Named As New Ambassador For Mercedes – Will He Switch To IWC Too?

Michael Schumacher Audermars Piguet

Yesterday Mercedes-Benz officially announced that seven-time Formula One world-champion Michael Schumacher is to become the newest ambassador for the German luxury car-maker. According to Mercedes, Schumacher, who has won the most titles in F1 history, will be involved in developing new on-board technology and everything related to the “Intelligent Drive” system and safety. He will make his will make his first public appearance as an Ambassador on May 1, 2013 during an event called “The future starts today.”

The only question I have though is, will he be wearing the special edition Audemars Piguet Chronographe Royal Oak Offshore that bears his name, or will he be wearing something from IWC’s new Mercedes AMG Petronas racing-inspired Ingeniur collection? Guesses anyone?

Tom Mulraney
Tom is the founder and editor of The Watch Lounge. Together with his team he is dedicated to bringing you the best, original content you won't find anywhere else on the net.


  1. Elizabeth Doerr

    I highly doubt he’s going anywhere. When I met him in October, he seemed very happy with his AP partnership and there is plenty in the pipeline..

  2. Author
    Tom Mulraney

    Hehe, it was meant as a bit of tongue-in-cheek fun Beth, but I’m glad to hear there’s more to come, I really loved the first piece! 🙂

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