On the evening of April 25th this year the tiny country of Nepal was struck by a 7.8 magnitude earthquake. Woefully underprepared the impoverished country is still reeling from the worst natural disaster to occur on its soils since 1934. Nepal needs our help.
The Soarway Foundation
As the true extent of the damage and loss of life has become clear in the ensuing days and weeks since this catastrophic event people all over the globe have been scrambling to help in any way they can.
The challenge however, as often is the case in these sort of situations, is identifying the way you can give most effectively. Too often you hear stories of well-intention donations to charities being eaten up by high “administrative” fees or of resources being misused simply because the institution itself is simply not familiar enough with the specific challenges being faced on the ground.
With that in mind I would like to direct your attention to the Soarway Foundation, established by my good friend and official Nepalese goodwill ambassador Michael Kobold. For those not familiar with the name, Michael is the man behind Kobold Watches and as anyone who knows anything about him will tell you, he is very, very passionate about Nepal. He is also, and perhaps more importantly, extremely familiar with the country’s geography, political circles and of course its wonderful people.
Now for those of you who are scratching your heads right now and asking what the heck does an American entrepreneur watchmaker know about Nepal allow me to provide some brief background. Firstly, and most famously, Kobold has successfully climbed Mt. Everest, twice. What you may not know though is that he also met his wife in Nepal and established a watchmaking facility there, teaching two Sherpas the art of watchmaking so they could supplement their income. He is also a regular guest in the country and has pioneered countless development projects, which brings me to the Soarway Foundation.
By remarkable coincidence Michael and I were having breakfast together in New York a few weeks before the earthquake struck and he was telling me about this crazy idea he had to ship retired fire trucks to India from America and then drive them down into Kathmandu. He was explaining how he had just established his non-profit organization to help raise money and awareness for this cause as the city had nowhere near the required amount of emergency vehicles to adequately service the population.
Given the recent and dramatic change in circumstances this remit has changed somewhat and now the Soarway Foundation is presently focusing its efforts on four specific areas:
- The construction of an earthquake-proof fire hall, first responder center and hospital in Kathmandu.
- To dispatch a disaster response team to the Kathmandu Valley
- The procurement and delivery of food, shelter, medicine and sanitary systems to Nepal.
- The procurement and delivery of much-needed firefighting, rescue and disaster-relief equipment to Nepal.
To do this though they will need help, which is where we come in. Any donation you make, no matter how small, will go a long way in getting effective relief and aide to the ground in Nepal and will actually help those that need it most.
So don’t wait, do as I have done and donate. It doesn’t take very long and I guarantee it will make you feel good!