Parmigiani Fleurier Sets Up Shop In London (VIDEO)

Tom MulraneyNew WatchesLeave a Comment

Parmigiani Fleurier
© 2013 James Cole for WatchAnish

Chances are when you’re talking high-end independent watchmakers the name Parmigiani Fleurier doesn’t come up too often in the conversation, well at least not as often as it should. That may be all set to change though, with the brand celebrating the opening of its first UK boutique in London’s prestigious Mayfair in May of this year. It’s all part of a bigger plan for world domination and we are definitely on board!


Parmigiani Fleurier

If you’re not already familiar with Parmigiani Fleurier and their various collections than you are definitely missing out. The new Ovale collection we featured last week is just one example of this young (relatively speaking) brand’s innovative approach to watchmaking that blends old school style with cutting edge technology.

The collections range from everyday wrist wear to incredible pieces of Haute Horologerie, such as the Bugatti Super Sport pictured above, and everything in between. One thing that remains constant though throughout all the collections is the focus on quality and precision.

Parmigiani Fleurier
© 2013 James Cole for WatchAnish

Now, I know that might sound like a bit of a throwaway statement and so I encourage you to head down to the new Boutique on Mount Street in London to see the pieces for yourself. I guarantee you will not be disappointed, there really is something to suit all tastes here, and chances are you’ll find yourself wanting to buy more than one.

Parmigiani Fleurier
© 2013 James Cole for WatchAnish

Speaking of the new Boutique, rumor has it that in addition to making nice watches Parmigiani Fleurier also knows how to stage a pretty decent launch party too. Don’t just take my word for it though, check it out this cool video from our friends over at Watch-Anish who were on site to witness the festivities first-hand:

WatchAnish x Parmigiani Fleurier, London from Watch Anish on Vimeo.

The Final Word

So what are you waiting for? The sun is making a rare, extended appearance, the days are long and there’s a beautiful new boutique with even more stunningly beautiful watches inside waiting to welcome you into a whole new world. So grab your wallet and your significant other (or go stag if necessary) and get over there and do some damage!

www.parmigiani.ch

Tom MulraneyParmigiani Fleurier Sets Up Shop In London (VIDEO)

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