Reflecting On The Show That Was: Looking Back At Basel World 2010
Now that all the excitement has died down and a bit of time has passed, it’s time for a look back on the 2010 Baselworld Fair. I didn’t get a chance to see everything I wanted, neither did I get the time to write everything down, but before this year’s event passes into the annuls of history there are a few points to bring up.
The AHCI booth was a great place to visit and Thomas Prescher looks like he is really beginning to make headway, perhaps he will be the next member to break-out onto his own stand and area, the models look good and remain affordable. Saskia maaike Bouvier is a nominee for membership and will be the first female individual member; she makes very exciting watches for ladies, I hope to visit her soon so more to come on her.
The general mood seemed to be very positive around the show, though some areas did seem to be a little less visited than others. I think that to survive in this difficult but improving marketplace it is more important than ever to have the right marketing, the right products and the right pricing, the middle-ground remains a difficult place to be.
We don’t really cover the major brands here on The Watch Lounge, but the new Patek Phillippe models look good. There seems to be some price speculation going on and purchases made in the hope that they will yield a good return at some point in the future. I have always had some concerns about this behavior, a watch should be worn on your wrist not stuck in a safety deposit box, but historically Pateks have retained their value so who can say what will happen.
It is a little disappointing that there are still “fashion” brands mixed in with manufacturers. Booths are allocated by length of time at the show, so unless a company goes bankrupt your place remains your place forever. There will be some changes to the Halls for next year’s show as a new hall is to be built and Hall 1 is upgraded so there could be some jockeying for position coming up over the next few years.
If you have never been to Baselworld or haven’t been for many years, I would recommend a visit, it is the one thing every watch fan should do at least once in their life no matter how far away they live. But whatever you do don’t try to see everything in one day, you can’t. Attempting the impossible will only give you sore feet and a frayed temper, take your time, get a hotel room for a couple of nights (if you can) and avoid the weekend.
Can’t wait for next year!!
Category: Basel World & SIHH
Baselworld is the be all and end all of international watch shows. Even the casual enthusiast will have a great time in Switzerland each March!
Thanks for your comment Haemmer, I agree! There’s such a wonderful mix of people, products and parties that you can’t really go wrong!