Romain Jerome Announces The Eyjafjallajökull-DNA

| April 21, 2010 | 10 Replies

Romain Jerome Eyjafjallajökull-DNA

As the smoke barely clears one brand is already seeking to capitalize on all the chaos and disruption caused by Iceland’s Eyjafjallajökull. Not surprisingly it’s Romain Jerome. The watch-maker is renowned for creating unique timepieces that celebrate momentous occasions in our history, such as the sinking of the Titanic or the arrival of Man on the Moon. This latest piece has been designed the capture the raw power and emotion elicited by the erupting volcano and to be honest, it looks pretty amazing.

Eyjafjallajökull-DNA
Like the other pieces in the DNA series the Eyjafjallajökull-DNA incorporates an element of the event it is celebrating in its design. Just as the Moondust-DNA featured actual dust from the moon on the dial, so too does the Eyjafjallajökull feature actual ash and rock from the volcano (as confirmed by the certificate of authenticity it comes with.)

What is truly special for us, however, is the remarkable effect RJ has been able to achieve with the design of the dial. It actually gives the appearance that hot lava is bubbling just below the surface, ready to unleash its full force at any second, destroying anything in its path.

In the brand’s words, the design “conveys memories of fire and lava, swept over by powerful images of dust and winds, and testifies to primeval energies as well as human vulnerability…”

Perhaps a tad dramatic, but at the same time we have to admit that Romain Jerome seems to have really captured the essence of not only the volcano itself but the impact it has had on life as we know it. Years from now the lucky owner will look at this piece and be instantly reminded of the force of nature and the ability it has to completely disrupt our lives, despite our best laid plans,

No pricing has been advised on this one of a kind piece but expect to pay a lot, assuming you’ll even get the chance to contemplate it before its snapped up by a collector.

The Final Word
Although we don’t usually go in for these types of gimmicks we can’t help but respect Romain Jerome’s resourcefulness and innovative thinking. Whilst their designs may not be for everyone they are undeniably cool and totally unique, a concept that is sometimes lacking in the industry.

Plus what better way to celebrate an event that has brought the world’s biggest airlines to their knees?

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Category: Watch News

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Tom is the founder and editor of The Watch Lounge. Together with his team he is dedicated to bringing you the best, original content you won't find anywhere else on the net.

Comments (10)

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  1. Jack says:

    This piece although attractive and well designed, is almost a replica of the RJ Moondust DNA timepiece. For a company with such a reputation for creating ‘unique timepieces” this is extremely dissapointing. The only difference being on the face the Moondust has more craters. Creating a watch from volcano materials is cool and innovative, but copying, almost exactly one of their previous designs is not exactly what i would call ‘innovation’ in the industry.

    Jack

    for reference
    http://perpetuelle.com/IMAGEFOLDER/UPFILE/RJ-Black_Mood.jpg

  2. Tom Mulraney says:

    Hi Jack,

    Thanks for your comment, I certainly think you raise some valid points and to a degree I am inclined to agree with you.

    However, by the same token I think its important to acknowledge the fact that most brands don’t release completely new designs everytime they introduce a new piece. For example, JLC doesn’t completely redesign the case everytime they release a new Reverso as this simply wouldn’t make commercial sense.

    Regardless of the design itself I think it can still be said that RJ has been quite innovative in the creation of this piece, especially the fact that they actually dreamed up the idea of using bits of a volcano in a watch face in the first place :)

  3. The big question: how on earth did they get the rocks/ashes if there were no planes flying in Europe? Anyway, I don’t think it’s an opportunistic move (otherwise they’d do several pieces: the number of years after the previous eruption, for instance) and my take is that it’s a good-humoured piece and I laughed when I saw the planes on the pointers. The airlines are not laughing, though…

  4. Jack says:

    Tom,

    Im glad we agree on something! However i cant see the comparison between this timepiece; something that is meant to be new innovative original and obviously extremely exclusive, and Jager LeCoultre, who simply do not come close to sharing the same exclusivity with their reverso. Romaine Jerome should have been looking to do something completely unique in my opinion.
    This has been a good discussion, and i would love to know what other watch lovers think!

  5. Tom Mulraney says:

    Great comment Miguel, they should have made it so that the hands “jump” over the 9 o’clock position as this is a “no-fly” zone!

  6. well, Tom — following your suggestion they would have to use the caliber Giulio Papi made for the Chanel Tourbillon Retrograde Mysterieuse and then the watch would easily surpass the 220.000 euro tag (the price of the Chanel entry in the high complication club)…

  7. Ferdinand A says:

    Love at first site with the watch! But i know that the only way that I could have one or something that looks like it is to dip my arm into a burning lava.

  8. Jannes Plas says:

    I see this wach..it looks wonderfull.
    My question is: what is the price of this fantastic watch??

    Greetings from the Netherlands

  9. Aaditya Mestry says:

    My question is: what is the price of this fantastic watch??

  10. bambang says:

    how much for this watch ?
    where can i get ?
    i live in indonesia ……… are there any reseller of this watch in indonesia ?

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