As the smoke barely clears one brand is already seeking to capitalize on all the chaos and disruption caused by Iceland’s Eyjafjallajökull. Not surprisingly it’s Romain Jerome. The watch-maker is renowned for creating unique timepieces that celebrate momentous occasions in our history, such as the sinking of the Titanic or the arrival of Man on the Moon. This latest piece has been designed the capture the raw power and emotion elicited by the erupting volcano and to be honest, it looks pretty amazing.
Like the other pieces in the DNA series the Eyjafjallajökull-DNA incorporates an element of the event it is celebrating in its design. Just as the Moondust-DNA featured actual dust from the moon on the dial, so too does the Eyjafjallajökull feature actual ash and rock from the volcano (as confirmed by the certificate of authenticity it comes with.)
What is truly special for us, however, is the remarkable effect RJ has been able to achieve with the design of the dial. It actually gives the appearance that hot lava is bubbling just below the surface, ready to unleash its full force at any second, destroying anything in its path.
In the brand’s words, the design “conveys memories of fire and lava, swept over by powerful images of dust and winds, and testifies to primeval energies as well as human vulnerability…”
Perhaps a tad dramatic, but at the same time we have to admit that Romain Jerome seems to have really captured the essence of not only the volcano itself but the impact it has had on life as we know it. Years from now the lucky owner will look at this piece and be instantly reminded of the force of nature and the ability it has to completely disrupt our lives, despite our best laid plans,
No pricing has been advised on this one of a kind piece but expect to pay a lot, assuming you’ll even get the chance to contemplate it before its snapped up by a collector.
The Final Word
Although we don’t usually go in for these types of gimmicks we can’t help but respect Romain Jerome’s resourcefulness and innovative thinking. Whilst their designs may not be for everyone they are undeniably cool and totally unique, a concept that is sometimes lacking in the industry.
Plus what better way to celebrate an event that has brought the world’s biggest airlines to their knees?