I came across this interesting video today via Ariel Adams and I thought it was worthwhile sharing, not least because it specifically focuses on the Australian watch market. Essentially it highlights the plight of independent watchmakers and watch repairers in Australia whose businesses have been significantly impacted by the increasingly restricted supply of spare parts from a number of the larger Swiss brands.
Featured in the video is Max Schweizer, a very well-known and highly respected watchmaker with over 30-years experience based in Sydney, Australia. His company Max Schweizer Swiss Watch Repair is a factory authorized service agent for the likes of Patek Philippe and Piaget amongst others, and Schweizer himself is also specialized and factory trained for Rolex, Chopard and IWC repairs and I can only assume it is one or several of the latter that is causing all the concern.
To be honest I am somewhat conflicted by this video. The strategist in me understands the reasoning behind the brands’ decision to bring repairs in-house, after all it makes sense on multiple levels. Not only does it allow them to ensure quality control standards are maintained it also allows them to maintain a closer relationship with the customer over the lifetime of their purchase. And let’s face it, for all the incredibly talented watchmakers/repairers out there like Max Schweizer there are just as many, if not more, who are somewhat less shall we say ‘gifted’ and who may end up doing more harm than good to your precious timepiece.
On the other hand the artisan in me is profoundly moved by this somewhat saddening evolution of the industry, a development which may well be the death knell for what is already a dying art, especially in Australia. Not to mention the fact that it will severely limit the choices available to the consumer, as Max himself points out in the video.
In the end it’s up to you to make your own decision, either way it is a very well executed video and one certainly worth watching. Of course if you would like to do more than just watch, you could visit the official Save The Time website and sign their petition…
Category: Recommended Reading