If there was ever a watch manufacturer to school others in how things should be done you would have to think Breguet would be it. In many ways a standard bearer in the industry the brand has spent the better part of the last three hundred years honing their craft, developing their own inimitable style in the process. This year saw the introduction of several new pieces, including the wonderfully refined Classique 5277BR.
Richard Mille is at again, this time announcing the release of a highly limited, super cool, new RM 022 Carbon timepiece. And when we say highly limited, we mean highly limited! Just five of these futuristic marvels will be available for sale from July 2012 at selected retailers in Europe, the Middle East, Africa, and Russia, so if you want one you better act quickly.
Hold on to your hats horological lovers, your world is about to be rocked. After you read this article food will taste differently, the sky will seem bluer and the world of independent watchmaking will seem just that little bit more crazy. In a good way of course! Introducing the first-ever ‘horological experiment’ from C3H5N309, the awe-inspiring ZR012. Wow!
Brand Ambassadors are a key part of many watchmakers’ marketing strategies and with good reason. The correct person can dramatically shape the perception of a brand and in doing so make a significant contribution to sales, and so it comes as no surprise that some have developed long-standing, mutually beneficial associations with their brands.
Well, according to an article posted on the New York Times it seems that indeed he has. A police source quoted in the article said that hours after defeating Novak Dojkovic in the French Open grand slam final on Monday, Nadal returned to his hotel room – reportedly still in possession of the timepiece Richard Mille had lent him to wear during the tournament –and went to sleep. When he woke up in the morning however the US$370,000 timepiece was nowhere to be found. The police source confirmed however that nobody broke into the hotel room, so it’s anyone guess how and when the timepiece actually went missing.
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