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	<title>The Watch Lounge - the Online Watch Lover&#039;s Magazine &#187; Omega</title>
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		<title>My Watch: Michael Wyden, Breitling Navitimer World</title>
		<link>http://thewatchlounge.com/my-watch-michael-wyden-breitling-navitimer-world/</link>
		<comments>http://thewatchlounge.com/my-watch-michael-wyden-breitling-navitimer-world/#comments</comments>
		<pubDate>Mon, 24 May 2010 14:56:21 +0000</pubDate>
		<dc:creator>Tom Mulraney</dc:creator>
				<category><![CDATA[My Watch]]></category>
		<category><![CDATA[New This Week]]></category>
		<category><![CDATA[aquaterra]]></category>
		<category><![CDATA[breitling]]></category>
		<category><![CDATA[luxury]]></category>
		<category><![CDATA[navitimer]]></category>
		<category><![CDATA[New]]></category>
		<category><![CDATA[Omega]]></category>
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		<description><![CDATA[Hi, my name is Michael Wyden, I&#8217;m 22 years old and I live in the heartland of watch-making, which is Switzerland of course! I have always had a strong interest in mechanical things and so it is no surprise that I LOVE mechanical timepieces! The most recent addition to my modest collection (so far!) is [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://thewatchlounge.com/wp-content/uploads/2010/05/breitlingnavi.jpg" alt="Breitling Navitimer" /></p>
<p>Hi, my name is Michael Wyden, I&#8217;m 22 years old and I live in the heartland of watch-making, which is Switzerland of course! I have always had a strong interest in mechanical things and so it is no surprise that I LOVE mechanical timepieces!</p>
<p>The most recent addition to my modest collection (so far!) is my Breitling Navitimer World. I have always liked big aviator watches and Breitling had exactly the right size for me at 46mm. Although it&#8217;s a bit too big for daily wear I love bringing it out for special occasions as people always compliment it and ask questions.</p>
<p>Sometimes I also bring out my Omega Pocket watch from 1967. It was Grandpa&#8217;s favorite watch, and now I wear and appreciate it with pride.</p>
<p><img src="http://thewatchlounge.com/wp-content/uploads/2010/05/omega.jpg" alt="Omega Pocket Watch" /></p>
<p>For daily wear though I can&#8217;t go past my Omega Seamaster Aqua Terra Chronometer. I love wearing it! She&#8217;s not too small and not too big, and is very light (for stainless steel) and comfortable.</p>
<p><img src="http://thewatchlounge.com/wp-content/uploads/2010/05/omegaaqua.jpg" alt="Omega Aquaterra" /></p>
<p>In short: she&#8217;s the perfect everyday watch!</p>
<p><em>Would you like to see your favorite piece (or collection) featured on The Watch Lounge? Will then <a href="mailto:webmaster@thewatchlounge.com"><strong>send us an email now!</strong></a></p>
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		<title>Omega Exhibits Nine Decades Of Innovation For The IOC</title>
		<link>http://thewatchlounge.com/omega-exhibits-nine-decades-of-innovation-for-the-ioc/</link>
		<comments>http://thewatchlounge.com/omega-exhibits-nine-decades-of-innovation-for-the-ioc/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 12:17:29 +0000</pubDate>
		<dc:creator>Olivier Muller</dc:creator>
				<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[Chronograph]]></category>
		<category><![CDATA[France]]></category>
		<category><![CDATA[History]]></category>
		<category><![CDATA[IOC]]></category>
		<category><![CDATA[Olypics]]></category>
		<category><![CDATA[Omega]]></category>
		<category><![CDATA[Switzerland]]></category>
		<category><![CDATA[watches]]></category>

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		<description><![CDATA[It’s not every day that you get the chance to see the official chronograph of the 1932 Olympics. Luckily for enthusiasts and historians alike though, it is one of the pieces exhibited by Omega in its Champs-Elysées show-room, during the celebration of their long-standing relationship with the International Olympic Committee.]]></description>
			<content:encoded><![CDATA[<p><img src="http://thewatchlounge.com/wp-content/uploads/2010/02/610x.jpg" alt="Omega Olympics" /></p>
<p>It’s not every day that you get the chance to see the official chronograph of the 1932 Olympics. Luckily for enthusiasts and historians alike though, it is one of the pieces exhibited by Omega in its Champs-Elysées show-room, during the celebration of their long-standing relationship with the International Olympic Committee. The well-known Swatch Group brand can already claim 80 years of exclusive collaboration with the IOC, and now the contract has just been extended for a further ten years.</p>
<p>The timing of the exhibit couldn’t be better for Omega, especially in these troubled times when sports sponsorship has been marred by the negative actions of some of the best known watch ambassadors in the world. In contrast, the IOC / Omega duet runs perfectly , and over time has contributed to the creation of inventions that have eventually shaped the brand’s consumer collections as we know them today.</p>
<p>The advantage of an exhibition located within the retail store itself, inaugurated over a year ago, is that allows the brand to share with its customers some of the greatest moments in its history, and gives them the opportunity to admire some very rare pieces that cannot be found anywhere else in the world other than the Omega Museum in Bienne.</p>
<p>Amongst the pieces that could be seen at Les Champs-Elysées, is this magnificient 1930 flyback chronograph, which reminds us that the original chronograph is above all functional with a very pure design ! Equipped with a Bréguet spirale, it already offers a fifth or a tenth of a second measurement. It was one of the very first creations born from the partneship with Lémania Lugrin, recently bought at that time by Omega.</p>
<p><img src="http://thewatchlounge.com/wp-content/uploads/2010/02/1.jpg"</p>
<p><em>Still up-to-date with its wondeful design : the official 1930 Olympics chronograph </em><em>Photo </em><em>ã</em><em> The Watch</em></p>
<p>We also get a great insight of the 50’s, with the following chronograph. Oversized, it allows the observer immediate and accurate reading of the time, and yet, just a few decades later, the whole industry will start an endless race for miniturization. But when looking at such functional instruments, one has to wonder about the real sense of such a quest, when in reality only readability really counts in a professional event, not aesthetic design…</p>
<p><img src="http://thewatchlounge.com/wp-content/uploads/2010/02/2.jpg"</p>
<p><em>The 1950 chronograph, that would look completely oversized these days ! </em><em>Photo </em><em>ã</em><em> The Watch Lounge</em></p>
<p>Nevertheless, electronics were already well and truly launching from the starting blocks, thanks in part to the introduction of the brand new Omega Time Recorder, or OTR, which was also unveiled at that time. From now on, mechanical movements will start disappearing inexorably competition after competition.</p>
<p>When technical improvements make it possible to achieve the famous ‘‘photo finish’’ in 1963, along with the ability to send the images immediately to officials, electronics will take a dominant step towards replacing traditional chronographs.</p>
<p><img src="http://thewatchlounge.com/wp-content/uploads/2010/02/3.jpg"</p>
<p><em>Photo finish – Torino 2006 </em><em>– Photo </em><em>ã</em><em> Omega</em></p>
<p>Omega produced one of the last official chronographs to be used in competition in 1966, the ChronoStop, designed to be worn <em>under </em>the wrist. Unique in its design we can still find the deliciously old-flavoured consumer 1968 ad !</p>
<p><img src="http://thewatchlounge.com/wp-content/uploads/2010/02/091214-omega-69.jpg"</p>
<p><em>1968 ChronoStop ad – the 5<sup>th</sup> of a second measurement enters the consumer area </em><em>– Photo </em><em>ã</em><em> Omega</em></p>
<p>At the dawn of the 70’s, with the growing mass mediatization of Olympics, Omega develops its very first real-time trasmission systems, mainly for journalists. This latest step removes <em>de facto </em>– and definitely ­– mechanical measurement from official races, completely opening the way for the electronic supremacy which commenced in the 80’s and has continued in the ensuing decades.</p>
<p>Of the more than 80 years of partnership with the IOC, the good old mechanical chronograph has served with honesty and loyalty for almost 45 years ! Hats off to a job well done !</p>
<p><img src="http://thewatchlounge.com/wp-content/uploads/2010/02/4.jpg"</p>
<p><em>Most Olympics have been celebrated by Omega limited editions, like here with that Seamaster, presented over a political illustration reminding us the 80’s tense political context </em><em>– Photo </em><em>ã</em><em> Omega</em></p>
<p><strong>The Final Word</strong></p>
<p>This is quite a small exhibition (a dozen or so items) and unfortunately there is not much information available on the website, but, at least this special insight into Omega’s rich history exists at all. It’s an innovative format, which promotes selling points as much as the brand’s ingenuity and expertise in a win-win approach. A very smart initiative that brings some exceptional pieces direct to customers, an experience which will be repeated many times as the exhibition is scheduled to feature in several stores.</p>
<p>In these times where a lot of brands are firmly focused on the future and attempt to communicate with their customers solely through the web, we can only encourage Omega in this initiative that wisely reminds us, in an original and ingenious format, that the haute horlogerie industry above all produces pieces of art designed for physical clients ! In our opinion this is a marketing and communication model that provides a leg up for Omega over its competitors. </p>
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		<title>Omega expose neuf décennies d’innovation avec le CIO</title>
		<link>http://thewatchlounge.com/omega-expose-neuf-decennies-d%e2%80%99innovation-avec-le-cio/</link>
		<comments>http://thewatchlounge.com/omega-expose-neuf-decennies-d%e2%80%99innovation-avec-le-cio/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 12:16:56 +0000</pubDate>
		<dc:creator>Olivier Muller</dc:creator>
				<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[Chronograph]]></category>
		<category><![CDATA[Chronostop]]></category>
		<category><![CDATA[History]]></category>
		<category><![CDATA[luxury]]></category>
		<category><![CDATA[New]]></category>
		<category><![CDATA[Omega]]></category>
		<category><![CDATA[Switzerland]]></category>
		<category><![CDATA[watches]]></category>

		<guid isPermaLink="false">http://thewatchlounge.com/?p=1457</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><img src="http://thewatchlounge.com/wp-content/uploads/2010/02/610x.jpg"</p>
<p>Ce n’est pas tous les jours que l’on peut apercevoir le chronographe officiel des Jeux Olympiques de 1932. C’est l’une des pièces présentées par Omega, dans son show-room des Champs-Elysées, à l’occasion d’une rétrospective  sur sa collaboration avec le Comité International Olympique. La marque du groupe Swatch peut déjà se prévaloir de 80 ans de collaboration exclusive, et le contrat vient d’être prolongé pour encore 10 ans.</p>
<p>C’est donc une belle opportunité qu’a saisi ici Omega de revenir sur l’une de ses fortes expertises, dont les inventions influent à terme sur les collections grand public. En ces temps où le partenariat individuel de grands sportifs souffre d’affaire de mœurs, le tandem Omega – CIO affiche une santé resplendissante !</p>
<p>Le principe de l’exposition sur points de vente, mis en œuvre il y a un peu plus d’un an, permet à la marque de dévoiler à ses clients son histoire, et de lui montrer des pièces qu’ils n’auraient pas eu l’occasion d’admirer ailleurs qu’au Musée Omega de Bienne.</p>
<p>Parmi les pièces présentées, ce superbe chronographe à rattrapante 1930, qui nous rappelle que le chronographe originel est avant tout fonctionnel et aux lignes très épurées ! Doté d’une spirale Bréguet, il garantit déjà une précision au 1/5<sup>ème</sup> et 1/10<sup>ème</sup> de seconde. C’était l’un des premiers fruits de la collaboration engagée avec Lémania Lugrin, récemment acquise à l’époque par Omega.</p>
<p><img src="http://thewatchlounge.com/wp-content/uploads/2010/02/1.jpg"<br />
<em>Toujours à l’ère du temps : le chronographe officiel de 1930 </em><em>– Photo </em><em>ã</em><em> The Watch Lounge</em></p>
<p>L’année 1950 est aussi représentée avec cet autre superbe chronographe. Sa taille favorise la lecture ultra rapide, lorsque de décennies plus tard, l’industrie se livrera une course…à la miniaturisation. On peut aujourd’hui s’interroger sur le sens de cette quête, alors qu’en milieu professionnel, seule la lisibilité compte, et non l’esthétique&#8230;</p>
<p><img src="http://thewatchlounge.com/wp-content/uploads/2010/02/2.jpg"<br />
<em>Le chronographe 1950, qui semblerait aujourd’hui disproportionné ! </em><em>– Photo </em><em>ã</em><em> The Watch Lounge</em></p>
<p>Toutefois, l’électronique est déjà dans les starting blocks, avec l’apparition de l’OTR, l’Omega Time Recorder. Petit à petit, les mouvements mécaniques vont disparaître.</p>
<p>L’ajout de la photographie de ligne d’arrivée en 1963, et le besoin de la transmettre quasiment sur l’instant aux officiels, va significativement contribuer à l’essor de l’électronique.</p>
<p><img src="http://thewatchlounge.com/wp-content/uploads/2010/02/3.jpg"<br />
<em>Photo finish – Turin 2006 </em><em>– Photo </em><em>ã</em><em> Omega</em></p>
<p>Omega fera toutefois paraître en 1966 le ChronoStop, le premier chronomètre professionnel de la marque se portant <em>sous</em> le poignet, dont on peut encore trouver aujourd’hui la délicieusement kitsch campagne de publicité grand public de 1968 !</p>
<p><img src="http://thewatchlounge.com/wp-content/uploads/2010/02/091214-omega-69.jpg"<br />
<em>Publicité ChronoStop, 1968 – la mesure au 1/5<sup>ème</sup> de seconde devient accessible au grand public </em><em>– Photo </em><em>ã</em><em> Omega</em></p>
<p>A l’aube des années 1970, avec la médiatisation croissante des Jeux Olympiques, Omega développe ses premiers systèmes de transmission électronique des résultats à la presse, écartant <em>de facto </em>– et définitivement – les mesures mécaniques au profit des mesures électroniques qui prendront toute leur importance dans les années 80 et suivantes.</p>
<p>Sur plus de 80 ans de collaboration entre Omega et le CIO, le bon vieux chronographe mécanique aura tout de même délivré presque 45 ans de bons et loyaux services !</p>
<p><img src="http://thewatchlounge.com/wp-content/uploads/2010/02/4.jpg"<br />
<em>La plupart des Olympiades ont été célébrées par Omega avec des séries limitées – comme ici avec cette Seamaster, présentée sur fond de contexte politique encore tendu. </em><em>– Photo </em><em>ã</em><em> Omega</em></p>
<p><em>Notre avis : une collection encore un peu légère (une dizaine de pièces) et malheureusement peu d’informations attachée aux objets présentés, mais qui a le mérite d’exister. C’est un format innovant, qui valorise les points de vente autant que l’expertise de la marque. Une très belle initiative qui met à la portée du grand public des pièces d’exception, d’autant que l’exposition est prévue pour être itinérante dans les enseignes Omega. A l’heure où beaucoup de marques s’engouffrent dans le web 2.0, on ne peut qu’encourager Omega dans cette démarche qui rappelle judicieusement, et dans un format original et astucieux, que l’industrie de la haute horlogerie produit avant tout des objets d’art qui s’adressent à des personnes physiques ! Un modèle de marketing et de communication qui donne une longueur d’avance à Omega. </em></p>
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		<title>New Omega Liquidmetal Planet Ocean Seamaster</title>
		<link>http://thewatchlounge.com/new-omega-liquidmetal-planet-ocean-seamaster/</link>
		<comments>http://thewatchlounge.com/new-omega-liquidmetal-planet-ocean-seamaster/#comments</comments>
		<pubDate>Sat, 03 Oct 2009 02:41:32 +0000</pubDate>
		<dc:creator>Tom Mulraney</dc:creator>
				<category><![CDATA[Watch News]]></category>
		<category><![CDATA[Co-Axial]]></category>
		<category><![CDATA[diving watch]]></category>
		<category><![CDATA[Liquidmetal]]></category>
		<category><![CDATA[luxury]]></category>
		<category><![CDATA[New]]></category>
		<category><![CDATA[Omega]]></category>
		<category><![CDATA[Planet Ocean]]></category>
		<category><![CDATA[Seamaster]]></category>

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		<description><![CDATA[In an exciting new development it seems Omega will be introducing its latest technology, the ‘Liquidmetal’ bezel, in a new variation of the Seamaster Professional Planet Ocean. Not only does this new creation promise to look stunning it will also offer exceptional shatterproof qualities and be highly resistant to scratching and other environmental factors.]]></description>
			<content:encoded><![CDATA[<p><img src=http://thewatchlounge.com/wp-content/uploads/2009/10/liquidmetal2.jpg alt="Omega Seamaster Planet Ocean Liquidmetal" /> </p>
<p>In an exciting new development it seems Omega will be introducing its latest technology, the ‘Liquidmetal’ bezel, in a new variation of the Seamaster Professional Planet Ocean. Not only does this new creation promise to look stunning it will also offer exceptional shatterproof qualities and be highly resistant to scratching and other environmental factors.</p>
<p><strong>The Technology</strong><br />
Although limited information is available at this point in time, sources say that the graduated ring of the bezel hewn from a newly formulated ceramic-metal hybrid material colloquially referred to as “Liquidmetal”. </p>
<p>The source of the new material’s strength is it composition of titanium, copper, nickel and beryllium in addition to significant amounts of zirconium oxide. Not only does this make it especially resilient to the pitfalls of everyday wear it also gives the bezel a rich, lustrous finish creating the perfect combination of practical sport watch that can also be worn for more formal occasions.</p>
<p>Whilst metal bezel inserts are generally regarded as archaic technology, the materials that have replaced them in more high-end watches such as sapphire and ceramic remain susceptible to cracking or shattering under the impact of a particularly forceful blow. This new offering from Omega may just be able to overcome this shortfall and promise a high-end sports watch of unparalleled durability.</p>
<p><img src= http://thewatchlounge.com/wp-content/uploads/2009/10/liquidmetal.jpg alt="Omega Seamaster Planet Ocean Liquidmetal" /> </p>
<p><strong>The Watch</strong><br />
At this stage few other details are available about this piece other than that the Seamaster Planet Ocean Liquidmetal will be a limited edition of 1,948 pieces in reference to the year in which the first Omega Seamaster was introduced. As with other Planet Ocean automatics, the timepiece will be animated by Omega’s Co-Axial 2500 Caliber.</p>
<p><strong>The Final Word</strong><br />
Omega’s latest offering promises to impress hardcore enthusiasts and novices alike with its stunningly simplistic looks and incredible resilience to wear and tear. With each new advancement in technology we are getting closer and closer to a true high-end sports watch which can be worn for the purpose it was developed for without fear of damaging it or so defacing its appearance that it is unsuitable for evening wear.</p>
<p>The new Liquidmetal concept from Omega is a huge step in the right direction.</p>
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		<title>Fighting Fakes: Part Two</title>
		<link>http://thewatchlounge.com/fighting-fakes-part-two/</link>
		<comments>http://thewatchlounge.com/fighting-fakes-part-two/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 12:15:38 +0000</pubDate>
		<dc:creator>Tom Mulraney</dc:creator>
				<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[basel]]></category>
		<category><![CDATA[cheap]]></category>
		<category><![CDATA[counterfeit]]></category>
		<category><![CDATA[diamonds]]></category>
		<category><![CDATA[fake]]></category>
		<category><![CDATA[hints]]></category>
		<category><![CDATA[imitation]]></category>
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		<category><![CDATA[Omega]]></category>
		<category><![CDATA[rolex]]></category>
		<category><![CDATA[Watch]]></category>

		<guid isPermaLink="false">http://thewatchlounge.com/?p=243</guid>
		<description><![CDATA[In part two of my two-part special on counterfeit watches it is my goal to equip you with some valuable hints and tips on how to steer clear of imitators. Unfortunately the rapid progression in the design and manufacturing capabilities of the black market has meant that identifying a counterfeit watch has become far more difficult. However, there are some steps you can take as a consumer to protect yourself. Read on to learn more.]]></description>
			<content:encoded><![CDATA[<p><img src=http://thewatchlounge.com/wp-content/uploads/2009/09/fakewatches2.jpg alt="replica watches" /></p>
<p>In part two of my two-part special on counterfeit watches it is my goal to equip you with some valuable hints and tips on how to steer clear of imitators. Unfortunately the rapid progression in the design and manufacturing capabilities of the black market has meant that identifying a counterfeit watch has become far more difficult. However, there are some steps you can take as a consumer to protect yourself. Read on to learn more.</p>
<p>If you missed Part One you can read it <a href="http://thewatchlounge.com/fighting-fakes-two-part-special/">here.</a></p>
<p><strong>There’s fake and then there’s <em>fake</em>!</strong><br />
I think it’s fair to say that most people who buy a counterfeit watch do so with the knowledge that they are not purchasing the genuine article. However, what many consumers fail to realise is that there are two levels of counterfeit watch. The first is an extremely cheap imitation. The watch carries a luxury name but there&#8217;s no effort made to copy details of the real watch. Sellers assume a customer who pays $30 on a street corner must know it&#8217;s a fake and therefore must know that they’re not getting a &#8220;real bargain&#8221; on a $2000 watch.</p>
<p>A higher-quality fake is one designed to closely resemble the real product. It may incorporate real gold, diamonds and leather. It may have a case that bears a legitimate model number, but have other parts that are poor-quality substitutes. Such a watch will sell for hundreds or even thousands of dollars, and an uneducated buyer could take it to be genuine. However, it is of inferior quality, made with questionable parts and workmanship. Tips to avoid this situation:</p>
<ul>
<li>Only purchase your watch from an authorized dealer or from a trusted source (if you are purchasing second-hand.)</li>
<li>Do your research. There is abundant information available on the internet on nearly every make and model of luxury watch. Make sure you know what the watch should be made of, the different dial variations, etc. Very often counterfeit watches of luxury brands will bear the same name and branding but the design will be unlike any the watchmaker has ever released.</li>
<li>Make sure the watch comes with a valid warranty. Even if you are buying online many re-sellers will offer 1 – 2 year warranties.</li>
<li>If it’s too good to be true it probably is. If there is a highly limited edition watch going for an unbelievable price chances are it’s probably fake. Again though, do your research. There are genuine bargains to be found online and you don’t want to miss out.</li>
</ul>
<p><strong>Genuine Fakes</strong><br />
Another emerging trend is the practice of misleadingly representing inexpensive watches as if they were fine luxury timepieces. They are sold under their own brand name, so they are not fakes of another company&#8217;s brand. But their products are of modest to staggeringly cheap manufacture and have none of the merits of the fine, expensive brands they allude to. The typical scam on these are a combination of:</p>
<ul>
<li>An impressive Swiss, German or European sounding name. </li>
<li>An impressive &#8220;retail price&#8221; or &#8220;RRP&#8221; (recommended retail price). </li>
<li>Fancy verbiage that sounds like what a luxury watch brand would say.</li>
<li>Impressive comparisons of features to those of &#8220;other&#8221; luxury timepieces. </li>
<li>A special price you can buy it for that is incredibly below the retail price. </li>
</ul>
<p>The deception here is that claimed retail price is a complete lie. These watches sell regularly at prices that are a trivial fraction&#8211;often as much as 70-95% off&#8211;of their claimed retail value. How can they sell them so cheap? Simple, they are cheap watches. Ones made to be profitably sold in the lower price range of their actual asking price. Any perception that these luxury impostors are even remotely worth their advertised retail price is nothing more than pure marketing bravado and intentional deception. So be aware of big discounts on seemingly ‘high-end’ brands that you’ve never actually heard of before.</p>
<p><strong>The Final Word</strong><br />
The above is only a microcosm of the information that is available on the internet to help you protect yourself from counterfeiters. However, the onus is on you to do your research and be aware of the potential pitfalls of not buying from an authorized dealer. Having said that, as I mentioned before there are plenty of good bargains out there so arm yourself with as much information as possible and make the judgement call.</p>
<p>Does anyone else have any additional hints and tips or experiences with counterfeit watches that they would like to share with other readers? </p>
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		<item>
		<title>Fighting Fakes: Two-Part Special</title>
		<link>http://thewatchlounge.com/fighting-fakes-two-part-special/</link>
		<comments>http://thewatchlounge.com/fighting-fakes-two-part-special/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 12:15:31 +0000</pubDate>
		<dc:creator>Tom Mulraney</dc:creator>
				<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[basel]]></category>
		<category><![CDATA[black]]></category>
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		<category><![CDATA[fake]]></category>
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		<guid isPermaLink="false">http://thewatchlounge.com/?p=237</guid>
		<description><![CDATA[The global spread of counterfeit watches is an issue that plagues watchmakers, retailers, enthusiasts and everyday consumers alike. Given the sheer magnitude of fakes flooding the markets the best defence available to protect yourself is knowledge. In this two-part special I will explore in detail what constitutes a counterfeit, how its effecting the industry and [...]]]></description>
			<content:encoded><![CDATA[<p><img src=http://thewatchlounge.com/wp-content/uploads/2009/09/fakewatches.jpg alt="replica watches" /></p>
<p>The global spread of counterfeit watches is an issue that plagues watchmakers, retailers, enthusiasts and everyday consumers alike. Given the sheer magnitude of fakes flooding the markets the best defence available to protect yourself is knowledge. In this two-part special I will explore in detail what constitutes a counterfeit, how its effecting the industry and what’s been done about it. In part two I will provide some valuable hints and tips on how to steer clear of imitators.    </p>
<p><strong>What Are They?</strong><br />
Per Wikipedia, a counterfeit watch is an illegal copy of an authentic watch bearing the name of its brand and according to estimates by the Swiss Customs Service, there are some 30 to 40 million counterfeit watches put into circulation each year. The profitability of this black market industry is huge and seemingly endless, with one estimate putting the profit margin at $10 per dollar invested, about equal to profits of the illicit drug trade (and well below the profits of legitimate watch makers). This is truly a global business with numerous links to organised crime and a distribution network to die for!</p>
<p><strong>Where Do They Come From?</strong><br />
So who&#8217;s making all these fakes? Swiss Customs estimates that 40% of counterfeit watches come from China, but counterfeits are produced elsewhere, even in the USA. You may remember the story from a few years ago now of authorities arresting a Florida woman for operating a counterfeit watch business. Her rented storage unit held almost 2,000 brand-name fake watches, with a total estimated retail value of $8.5 million. This is one of literally thousands of stories just like it and only serves to illustrate how wide-spread this issue has become.</p>
<p>The scary thing though is that in many countries possessing such a watch is not illegal. Even in Switzerland, where somewhat surprisingly, private persons are allowed to keep one counterfeit watch per person at the most, provided they import it personally into Switzerland. The maker and sellers of the replicas are usually in violation of the legal copyrights on the original manufacturer&#8217;s copyrights and trademarks, however, this rarely gives the latter much comfort.</p>
<p><strong>What’s Been Done About It?</strong><br />
Why don&#8217;t the big brands do something about it I hear you ask? Well the fact is they do, however, with limited to no success. As with any facet of organised crime, tracing the problem back to the source is incredibly difficult, nigh impossible! Further to this, distribution of counterfeit watches is so widely spread now that it is simply pointless trying to address it without international co-operation between the appropriate authorities. This aspect is improving, however, it is a long way of being at the level required.</p>
<p>Another argument often put forth is that anyone who wants a $1,000 to $20,000+ watch and will settle for a $100 fake of it was not a serious buyer. They either would never have bought the real thing, or will toy with the fake and eventually return to their original desire and buy a real one after the brand-name image makes them feel good, but the fake itself disappoints. So while these products do infringe on the name brands, they don&#8217;t really hurt sales, therefore manufacturers do not have a financial incentive to aggressively pursue them. They tend to do enough that they can prove in any court cases that do arise that they have enforced their trademarks. But more than that is profitless to them.</p>
<p>There is some merit to this argument, however, consider this: globally, counterfeit watches are estimated to cost the Swiss watch industry more than $600 million per year. The claim that there is no harm done to sales is simply not true, as we all have seen or heard of countless examples where people will settle for a fake for any number of reasons, lack of education, taste, etc. </p>
<p><strong>The Final Word</strong><br />
In my opinion, the big brands need to do more. No so much in pursuing the purveyors of these cheap imitations, but in educating and reminding consumers why they choose (have chosen) to buy a luxury watch in the first place. I&#8217;m fairly certain that no one here has bought a luxury watch solely because of the brand name or the way it looked. Consumers demand quality and they need to know they are going to get it. Watchmakers and retailers alike should be aware of this and act accordingly. Too often the significance of this is overlooked and can seriously impede the whole buying experience.</p>
<p><strong>Make sure you tune in tomorrow for Part.2 on avoiding purchasing a fake watch.</strong></p>
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		<title>What Is A Helium Escape Valve And How Does It Work?</title>
		<link>http://thewatchlounge.com/what-is-a-helium-escape-valve-and-how-does-it-work/</link>
		<comments>http://thewatchlounge.com/what-is-a-helium-escape-valve-and-how-does-it-work/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 16:42:25 +0000</pubDate>
		<dc:creator>Tom Mulraney</dc:creator>
				<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[basel]]></category>
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		<description><![CDATA[Recently someone commented on the site asking for an explanation of what a helium escape valve is and how it functions. Rather than write a brief comment in response I thought a more detailed explanation was in order for this essential feature of any serious dive watch.]]></description>
			<content:encoded><![CDATA[<p><img src=http://thewatchlounge.com/wp-content/uploads/2009/09/ds10.jpg alt="Helium Escape Valve" /></p>
<p>Recently someone commented on the site asking for an explanation of what a helium escape valve is and how it functions. Rather than write a brief comment in response I thought a more detailed explanation was in order for this essential feature of any serious dive watch.</p>
<p><strong>Why Is It Necessary?</strong><br />
The purpose of a helium escape valve, or helium release valve as it is sometimes called, is to ensure that professional divers have access to a timepiece that can withstand the changes in pressurization inherent in diving. </p>
<p>Essentially when commercial divers operate at great depths, they often spend prolonged hours in diving bells under pressure breathing a gas mixture that contain the gas helium. As helium molecules are the second smallest found in nature, the gas is able to work its way inside the watch, around any o-rings or other seals the watch may feature. </p>
<p>Whilst the diver remains in this artificially pressurized environment the invasion of helium molecules into the watch is not an issue. However, when the diver begins their ascent to the surface there is a risk that a pressure difference will build up between the trapped helium inside the watch and the environment. This can lead to damage to the watch, such as the crystal popping off. </p>
<p>To overcome this issue Rolex and Doxa S.A. collaborated  in the 1960s to co-create the first helium escape valve which was debuted in the Rolex Submariner/Sea-Dweller and the Doxa Conquistador. This small, one-way valve integrated into the watch’s external casing activates when the differential between the inner and outside pressure reaches a critical level to allow helium trapped inside the case to escape.</p>
<p><strong>The Final Word</strong><br />
Due to the nature of a helium escape valve they are primarily found on mechanical diving watches that feature a water/pressure resistance greater than 300 m (1000 ft). Chances are that unless you are a serious professional diver you will never actually use this feature but it does make a cool talking point. It is also indicative of the extensive functional capabilities of the humble wristwatch.</p>
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		<title>New Omega Planet Ocean Jewelry Collection</title>
		<link>http://thewatchlounge.com/new-omega-planet-ocean-jewelry-collection/</link>
		<comments>http://thewatchlounge.com/new-omega-planet-ocean-jewelry-collection/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 12:47:17 +0000</pubDate>
		<dc:creator>Tom Mulraney</dc:creator>
				<category><![CDATA[Watch News]]></category>
		<category><![CDATA[black]]></category>
		<category><![CDATA[Chronograph]]></category>
		<category><![CDATA[diamonds]]></category>
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		<category><![CDATA[diving watch]]></category>
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		<guid isPermaLink="false">http://thewatchlounge.com/?p=216</guid>
		<description><![CDATA[Do yourself a favor. Next time you walk past an Omega boutique or an Authorized Dealer of Omega watches make sure you stop in to check out the new Planet Ocean Jewelry range, it is definitely worth a look. Don’t just take my word for it though, actress Nicole Kidman, stunning ambassador for Omega watches, [...]]]></description>
			<content:encoded><![CDATA[<p><img src=http://thewatchlounge.com/wp-content/uploads/2009/09/diamondpocean.jpeg alt="Planet Ocean Diamond Chronograph" /></p>
<p>Do yourself a favor. Next time you walk past an Omega boutique or an Authorized Dealer of Omega watches make sure you stop in to check out the new Planet Ocean Jewelry range, it is definitely worth a look. Don’t just take my word for it though, actress Nicole Kidman, stunning ambassador for Omega watches, was reportedly so captivated by the new Seamaster Planet Ocean Jewelry chronograph when wearing it for a recent shoot that she didn’t want to take it off afterwards. </p>
<p><strong>Planet Ocean Jewelry Collection</strong><br />
This latest variation of Omega’s famed Planet Ocean certainly won’t suit everyone’s tastes but they are undeniably stunning timepieces. When it was first launched in 2004 the Planet Ocean was featured in steel with the trademark orange bezel that when on to set a color trend for sports watches that still persists. In a radical departure from this original design, the bezel has been luxuriantly and painstakingly set with diamonds to create a breathtaking result worthy of the best jewelry watches in the world. </p>
<p><strong>His and Hers’ Models</strong><br />
It may come as a surprise to learn that this watch has been designed without either sex specifically in mind. That’s right, these watches have been designed to be worn by either men or women. At first I had some trouble reconciling with this fact but the more I look at this watch the more I realize that it is truly uni-sex. </p>
<p>Like the original version the Planet Ocean is available in either 42mm – a suitable size for the current trend of women wearing oversized watches – or a more masculine 45.5mm. The neutral black overtones ensure it does not favor one gender over the other and lend a sense of style and sophistication to the piece. In addition it is becoming increasingly popular for men to wear diamond watches, especially in Asia and the Middle East.</p>
<p><strong>Aesthetically and Technically Brilliant</strong><br />
There are two models, both powered by Omega’s legendary Co-Axial escapement, self-winding <a href="http://thewatchlounge.com/what-is-an-officially-certified-chronometre/">COSC certified movements</a>. Both feature brushed stainless steel cases and a scratch-resistant sapphire crystal that is anti-reflective on both sides. Like the original the dials are lacquered black with applied Arabic numerals. They feature the Omega name and logo and indexes and hands coated with white Super-LumiNova. The integrated black alligator strap is fitted with a polished stainless steel fold-over clasp.</p>
<p>The chronograph (pictured above) at 45.5 mm maintains its sporty appeal despite the 45 sizeable diamonds totaling 2.65 carats adorning its bezel. It has a small seconds counter at 9 o’clock, a 30-minute recorder at 3 and a 12-hour recorder at 6, with a small date window at 4:30. </p>
<p>If you prefer a cleaner look there is the sleek and elegant chronometer which also comes in 45.5 mm or 42 mm diameters, the latter with 45 slightly smaller diamonds totalling 1.73 carats. All models have a black triangular dive minute marker with white Super-LumiNova dot, at 12 o’clock.</p>
<p><strong>The Final Word</strong><br />
Omega’s Planet Ocean series has been renowned for setting trends since it first launched back in 2004. This latest variation, whilst far more unique, will be no exception. The brand has successfully married elegance with sport and the result is a stunning series of timepieces. Having said that, in my opinion very few people will be able to successfully pull this watch off. </p>
<p>Fortunately, Nicole Kidman happens to be one of them.</p>
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		<title>What Is An Officially Certified Chronometre?</title>
		<link>http://thewatchlounge.com/what-is-an-officially-certified-chronometre/</link>
		<comments>http://thewatchlounge.com/what-is-an-officially-certified-chronometre/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 08:57:43 +0000</pubDate>
		<dc:creator>Tom Mulraney</dc:creator>
				<category><![CDATA[Recommended Reading]]></category>
		<category><![CDATA[calibre 89]]></category>
		<category><![CDATA[certified]]></category>
		<category><![CDATA[Chronometre]]></category>
		<category><![CDATA[COSC]]></category>
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		<description><![CDATA[If you are a luxury watch enthusiast then you will no doubt be familiar with the term Officially Certified Chronometre. But what does it actually mean? And who's giving this certification? Read on to learn more about one of the most well-respected certifications in the Swiss watch industry.]]></description>
			<content:encoded><![CDATA[<p><img src=http://thewatchlounge.com/wp-content/uploads/2009/09/glycinelagunare.jpg alt="Glycine Lagunare" /></p>
<p>If you are a luxury watch enthusiast then you will no doubt be familiar with the term Officially Certified Chronometre. But what does it actually mean? And who&#8217;s giving this certification? Read on to learn more about one of the most well-respected certifications in the Swiss watch industry.</p>
<p><strong>An Explanation of the COSC Chronometer Certification</strong><br />
The Contrôle Officiel Suisse des Chronomètres or the COSC as its more commonly known is a not-for-profit organization that was founded in 1973. It is the Official Swiss Chronometer Testing Institute and was established by five watch-making cantons (Bern, Geneva, Neuchâtel, Solothurn and Vaud) as well as the Federation of the Swiss Watch Industry. </p>
<p>It encompasses the laboratories that had been established independently of each other from the late 19th century onwards and today is the only organization in the world that decides if a watch is a chronometer or not. The COSC differs in one important respect from all previous watch testing institutions and observatories. It is strictly non-competitive. There are no points awarded or any prizes. There are no degrees of success or honorable mentions. </p>
<p>The watches either pass or fail.</p>
<p><strong>Defining A Chronometre</strong><br />
Before I go any further it may be helpful here to define what a chronometer actually is, as it is often mistaken with chronographs and chronoscopes. A chronometer is a high-precision watch capable of displaying seconds and housing a movement that has been tested over several days, in different positions and at different temperatures, by an official neutral body (the COSC).</p>
<p><strong>Earning The Title</strong><br />
To earn chronometer certification, a movement must not only be made from the highest-quality components, but also the object of special care on the part of the finest watchmakers and timers during assembly. It is important to note here that that the fine regulation and chronometer characteristics of a watch can be destroyed in seconds by a rough and inexperienced hand.</p>
<p>Testing criteria is based on ISO 3159 which provides the definition of a wrist-chronometer with spring balance oscillator. Only movements which meet the precision criteria established under ISO 3159 are granted an official chronometer certificate. </p>
<p>Each uncased movement is individually tested for fifteen days, in five positions, at three different temperatures. The movements are fitted with a seconds hand and the automatic winding mechanisms are disengaged for the tests.</p>
<p>Measurements are made daily with the aid of cameras. Based on these measurements, seven eliminatory criteria are calculated, the minimal of which must all be met.</p>
<p><strong>The Final Word</strong><br />
To give a bit of perspective on the value of COSC certification over 1 million official chronometer certificates are delivered each year, which represents only 3% of the Swiss watch production. This proportion truly underscores the exceptional nature of a chronometer and certainly makes it a key factor for consideration when purchasing your next luxury watch.</p>
<p>For more information check out the <a href="http://www.cosc.ch">official COSC website</a>: </p>
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		<title>How To Pick The Right Watch For You</title>
		<link>http://thewatchlounge.com/picking-the-right-watch-for-you/</link>
		<comments>http://thewatchlounge.com/picking-the-right-watch-for-you/#comments</comments>
		<pubDate>Sun, 06 Sep 2009 04:40:15 +0000</pubDate>
		<dc:creator>Tom Mulraney</dc:creator>
				<category><![CDATA[Recommended Reading]]></category>
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		<description><![CDATA[These days when you ask someone below the age of 25 the time, chances are they will look to their mobile as opposed to their watch (assuming they’re even wearing one!) Yet, the wrist watch has been one of the most subtle and effective fashion accessories for the better part of the last two centuries. [...]]]></description>
			<content:encoded><![CDATA[<p><img src=http://thewatchlounge.com/wp-content/uploads/2009/09/Planet_Ocean_1_1600x1200.jpg alt="Omega Planet Ocean" /></p>
<p>These days when you ask someone below the age of 25 the time, chances are they will look to their mobile as opposed to their watch (assuming they’re even wearing one!) Yet, the wrist watch has been one of the most subtle and effective fashion accessories for the better part of the last two centuries. Especially for guys who are limited in the wearable options they have available to them to complement their wardrobes. Make the right choice and a watch can be one of the most understated ways of announcing that you take pride in your appearance and that you value those that you are interacting with. As a bonus it can add the finishing touch to take an outfit from good to great and if chosen carefully, offers versatility like no other fashion accessory on the market.</p>
<p><strong>The Right Watch For You</strong><br />
The key is selecting the watch that is right for you, so here’s a few tips for beginners:</p>
<p><strong>Subtlety is stylish</strong> – We all know that bling is often king when it comes to accessorising, however, the key to a good watch is subtlety. Unlike other accessories, you will be wearing your watch with a lot of different outfits and therefore it is important that you pick a versatile piece.</p>
<p><em><strong>For the guys;</strong></em> stainless steel is your best friend. It is ridiculously in fashion at the moment, goes with everything and can be dressed up or down to suit any occasion. Oversized dials are also very en vogue at the moment, however, make sure you choose a dial size that is reflective of the size of your wrist, or the whole effect you are going for will be ruined by the sight of your arm dragging along the ground. The decision between a leather of stainless steel strap is completely at your discretion, however, be mindful that watches with leather straps are generally perceived as being more casual. However, this can be overcome by ensuring you choose a suitably stylish dial. One thing that is not negotiable though, is two-tone bands and/or dials. That means gold and silver together. Under no circumstance are you to ever wear anything two-tone until at least the age of fifty!</p>
<p><img src=http://thewatchlounge.com/wp-content/uploads/2009/09/longines505_2.jpg alt="Longines" /></p>
<p><em><strong>For the girls</strong</em>; something covered with bright pink and blue zirconias may look hot in the clubs (unlikely), however, will have no place at a more elegant gathering such as a cocktail function. That’s not to say don’t choose something that has some color to it, but if you can’t read the time without squinting or wearing sunglasses, that should be a pretty clear indicator that you’ve gone too far. Secondly, size is not everything. A watch for all occasions should be to some degree delicate and pretty, not some big chunky thing that hangs from your wrist and will possibly give you arthritis in later years. Thus, the key is to pick something that is able to reflect your unique style without having to shout it at everyone that looks at your wrist.</p>
<p><strong>Digital is dead</strong> – Unless you are twelve years old or a fitness fanatic, you should not be wearing a digital watch. Period. You are a sophisticated individual, or at least that is the impression you would like to convey to the opposite sex, and therefore your style must be reflective of this. Nothing kills the mood quicker than a guy using his calculator watch to check the bill is correct. Same goes for the girls. A guy’s first assumption when you wear a digital watch is that you are not able to read analogue time, which is not a good thing. Whatever you do, don’t underestimate the impact of what this fashion faux paus could have on your overall “look”.</p>
<p><strong>Spend up</strong> – A good watch will last you quite a long time, so choose wisely and spend the maximum that your budget will allow. Unlike other accessories, this is not something that you will be replacing on a regular basis, so something cheap for a one off occasion isn’t going to cut it. In addition, make sure your selection is seasonal, meaning that it can be worn with both your winter and summer wardrobes and everything in between. Brands are important also and speak volumes about your tastes and the statement you are endeavoring to make. Granted not everyone can afford a high-end, Swiss made luxury watch, however, there are plenty of brands out there who emulate the offerings from fashion houses such as Cartier, IWC, Dior, Chanel, Tag Heuer, and so forth at a much lower cost. So look at what the masters are doing, find a style that you like and then find something similar within your price range.</p>
<p><strong>The Final Word</strong><br />
Hopefully this article has given you the necessary inspiration, guidance and motivation to go out and treat yourself to a truly timeless fashion accessory (pun intended.) Remember to research your purchase well before you make it so that you know exactly what you&#8217;re looking for.</p>
<p>Do any of you other watch experts out there have any hints or tips you would like to add to help aspiring watch purchasers?</p>
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