The Dream Factory – Basel World 2010
For the first time ever, master watchmaker’s URWERK, MB&F, Speake -Marin and Christophe Claret will be presenting their unique creations together as ‘The Dream Factory’ at the Palace (opposite the Ramada Hotel) at Baselworld this year.
All four Ateliers are world-renowned for their exceptional skills and creativity in the field of watch making and either in co-operation or indiviually, have produced some of the most mind-blowing pieces seen in recent years, further blurring the lines between what is believed to be physically possible and what is considered to be mere fantasy. As such, the title ‘The Dream Factory’ is quite fitting for this exhibition as these watchmakers produce pieces that quite simply put, others can only dream of.
If you are lucky enough to attend Baselworld this year this is not an exhibit to be missed! The heads of all four brands are well-known for their approachable and friendly natures and I can assure you that they will be more than happy to show you their exceptional creations and regale you with tales of the seemingly insurmountable challenges they faced.
Just make sure you make an appointment first!!
Category: BaselWorld 2010, Watch News
[...] the Ramada hotel there is a rigid tent area which houses “The Dream Factory”, Rebellion and… Casio. Go figure!! This will be site for the Press lunch but I wanted to meet [...]
[...] myself at “The Dream Factory”, washed, brushed and ready to go. As we’ve discussed previously “The Dream Factory” is the Baselworld home to Urwerk, MB&F, Christophe Claret and Speake-Marin situated in “The [...]