Tissot And Holition Team Up To Bring Augmented Reality To The Masses

Holition, the leader in 3D augmented luxury retail brand experience, today announced that it is working with luxury watch brand Tissot on a pioneering augmented reality marketing campaign for its Touch collection. The new campaign includes a ground breaking two week interactive touch screen window display at Selfridges department store on London’s extremely busy Oxford Street, where from today consumers will be able to virtually `try on` a 3D watch and interact with the innovative features of the entire Tissot Touch range without even entering the store.

Designed to allow Tissot to engage with a new digitally aware consumer audience, Holition’s augmented reality application is a unique touch screen active experience, allowing potential customers to `try on` and interact with a number of different watch styles, colours and sizes, as if they were really wearing a Touch collection watch. The ‘virtual watch’ is brought to life with a unique real time light reflecting technology that enables the consumer to experience the different facets of its design at the twist of their wrist.

If you want to see how it works check out the video below:

The Selfridges display will enable consumers to `try on’ watches from the Tissot Touch collection outside the store in Oxford Street through a fully interactive touch screen, simply by using a paper wristband which, when shown to the camera on the Holition system, enables them to view the image of themselves on a computer LCD screen in the window `wearing’ their chosen watch. Wristbands are being handed out for free outside Selfridges between 9am and 9pm for two weeks from Thursday May 13th or can be downloaded and printed at www.tissot.ch/reality. Consumers are also eligible to enter in-store for the chance to win a Tissot watch every day throughout the two week campaign.

So if you happen to be in the area be sure to check it out and get a glimpse of what the future holds!

Tags: Augmented Reality, campaign, different, Holition, London, luxury, New, Selfridges, Tissot, UK, watches

Category: New This Week, Press Releases, Watch News