In a press conference just held at FIFA headquarters and streamed live on-line, FIFA President Joseph S. Blatter in conjunction with Hublot CEO Jean-Claude Biver announced that for the first time in the history of the World Cup an official timekeeper will be used: Hublot!
However, Mr Blatter stressed that in the game of Football the real time-keeper is the referee and so each of them will be equipped with a highly accurate Hublot timepiece to monitor the passage of time throughout the games.
Judging by Mr Biver’s comments this is a partnership that he is both very passionate about and also very proud of, saying that football is “the only language that everyone understands the world over.” Reinforcing how important this new partnership is to the brand it was also announced that Hublot will be the official timekeeper of the 2014 World Cup to be held in Brazil.
This most recent venture further illustrates Hublot’s commitment to becoming deeply entrenched in the sporting world and follows hot on the heels of another big announcement made by the brand recently, when they were named the official timekeeper of Formula One.
What do you think though? Is Hublot really passionate about sport or do they just see this as another marketing opportunity (and an exceptional one at that!), or is it an acceptable blend of both which will bring mutual benefit to all involved?
Share your thoughts below.