This week’s article is not about a watch per se but instead a rather unique marketing concept thought up by those infamous Japanese pioneers, Seiko. You may recall a few months ago that we let you know about a competition called “How Much Do You Love Your Seiko?” Essentially this was an online video contest that would give Seiko owners around the world the opportunity to showcase just how important their Seiko watch is to them with the lucky winner receiving an automatic chronograph worth $3,200 from the brand’s new “Ananta” collection.
And The Winner Is…
Well, at the end of last month the results were announced and the winning video from Mr Badrun Nafis from Singapore has been released. To say that Mr Nafis is a Seiko enthusiast would be a gross understatement and so it seems fitting that he should win the competition. His video depicts the different Seiko timepieces he owns and the travels he’s taken them on.
Check out his winning entry below:
In an email interview with Seiko, Mr Nafis conveyed his sentiments about winning the competition; “I’ve always been a huge fan of SEIKO and have over 30 of their timepieces that I’ve collected from around the world over the last 4 years. I’ve had my eye on Ananta since I first heard about its launch and I’m really thrilled to have won one.”
Speaking on the success of the competition Shu Yoshino, General Manager of SEIKO Watch Corporation’s Public Relations and Advertising department, said “We wanted to give SEIKO fans around the world the opportunity to tell their unique stories about their watches, and reward the best one with a luxury timepiece as our way of saying thank you for their loyalty and support over our 128-year history.” He added, “We received numerous submissions and we enjoyed watching them as many of the videos were really good. Our customers have played an invaluable part in helping the company grow and improve to become a master of every technology that matters to the creation of great timepieces.”
The company has also created a mash-up of some of the best submissions, which you can check out below:
The Final Word
Whilst not strictly about one watch, the Seiko contest provided a fantastic avenue for their customers around the world to really share the enthusiasm they have for their pieces. Sure some people may consider this level of dedication to a manufacturer a little unusual but hey that’s what Weird Watch Wednesdays is all about! Finding the innovators who aren’t afraid to doing something a little different, be it through watch design, level of complexity, marketing, and so forth.
So thank you Seiko, for allowing your customers to share their enthusiasm for your brand and for continuing to promote innovation within the industry.