The Geneva Time Exhibition is set to get underway in less than two weeks and we couldn’t be more excited. There’s a lot to look forward to this year, including a new location right in the heart of the city – the Bâtiment des Forces Motrices (pictured above) – as well as a diverse range of interesting and exciting exhibitors. Add to the mix a range of parties every night, and it’s not hard to see why the GTE has already established itself as a must visit on the annual horological circuit.
It’s hard to believe the GTE is already in its fourth year. It seems like only yesterday the announcement was made that an ambitious new watch fair was being launched, the schedule of which would closely mimic that of the storied SIHH. Unlike the SIHH though, the GTE would be (and still is) open to everybody. Although the website indicates the event is exclusively reserved for members of the watchmaking industry, specialist international watch media, and private collectors, your average Joe can also attend on the final day of the fair (this year it’s the 24th of January) for a small admission fee of 20CHF.
Hautlence will be on show at the GTE this year
It’s this modern attitude that has attracted a diverse mix of brands to exhibit each year, ranging from eastablished, high-end independent watchmakers such as Speake-Marin and Hautlence, to the newer, up-and-comers like Heritage Watch Manufactory and Antoine Martin. No matter who or what you’ve come to see, you almost guaranteed to discover something new and unexpected at the GTE.
Over the next few days we will take a closer look at some of the brands that will be exhibiting at the fair and hopefully introduce you to some new names and faces that you may not quite yet be familiar with. All in all it promises to be another exciting year and I for one can’t wait to see what comes next!