SIHH 2012: IWC’s Year Of The Pilot
The IWC stand was the flashiest and loudest at the show and resulted in a number of comments from a wide selection of attendees. They carried the Top Gun theme to its extreme by putting the front portion of a fighter jet on top of a gantry right at the front of the stand. You could even go and sit in it. All credit to IWC for consistently coming up with exciting themes each year however calling the press conference a mission might be pushing it a little far, but you have to live the dream.




















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