So by now you would have heard that one of the watches everyone’s talking about at this year’s Baselworld is the new Rolex Cosmograph Daytona in steel. The big news of course is that the iconic chronograph now sports a black cerachrom bezel. Now this may not seem like that big a deal to ordinary folks like you and I but it’s definitely gotten Rolex fans into a lather. Read on to find out why.
The Rolex Cosmograph Daytona
For many Rolex lovers, the newly announced Daytona fills a void that has too long remained empty; specifically all the other cool Rolexes in steel have shiny ceramic bezels except for the Daytona. That’s probably oversimplifying things a bit so I’ll hand it over to Hodinkee’s Ben Clymer to really put things into perspective;
“This watch closes the loop on the entire Daytona family, bringing back back the familiar look that we first saw in 1965 with the reference 6240 and ultimately the 6263.”
As is usual amongst Rolex fans there was a lot of speculation in the lead up to Baselworld as to what would be unveiled this year (relatively speaking of course – this is still Rolex we’re talking about). It seems though that once again the brand’s strategy of less is more has paid off in a big way. Even though the new Daytona is basically the exact same watch that was launched in 2015 (with some minor tweaks to the colors on the dial), the addition of cerachrom bezel seems to have really hit home with fans of the brand:
— The Prodigal Fool (@TheProdigalFool) March 16, 2016
— Lars (@Bathrugby84) March 16, 2016
— Wolverine (@WeaponX_78) March 16, 2016
Suffice to say the good people at Rolex know what they’re doing. Two versions will be available, one with a white dial (my personal favorite) and one with a black dial (also very cool). Each Daytona comes with a 5-year warranty and pricing is set at CHF 11,800 although there’s no word on when the watches will be available for sale.
For more information visit www.rolex.com